This study investigates the relationship between online travel sites' affordances (OTSA), technology readiness (TR), and their impact on tourists' online purchase intentions (OPI), as well as the moderating role of trust on OPI and e-loyalty. The survey was conducted online from September 2022 until November 2022 on 306 participants who were selected purposively. The collected data was analyzed using Partial Least Squares-Structural Equation Analysis (PLS-SEM). The findings indicated that OTSA has a greater influence on OPI in comparison to TR. Specifically, OTSA's level of interactivity and stickiness had a noteworthy impact on OPI, while only the innovativeness of TR had a positive effect on OPI. The results of the moderating role of trust indicated that OPI negatively affects e-loyalty in the presence of trust. The research conducted in this study has yielded valuable insights that hold theoretical and practical significance, particularly for local governments and tourism agencies operating in the realm of online travel sites. A key finding of the study emphasizes the importance of improving technology adoption and user experience to facilitate greater comfort and confidence among tourists in using these platforms. Establishing trust between tourists and online travel sites emerges as a critical factor in shaping the success of the tourism industry. By prioritizing trust and transparency, tourism agencies and online travel sites can forge robust relationships with their customers and promote the growth of the tourism industry toward digitalization.

This paper highlights the key stakeholders' influences on the local community's involvement in CBT development. Further, this paper explores the potential of Penta-Helix multi-stakeholders collaboration as a viable CBT development strategy. Through systematic content analysis, this paper explores the link between CBT, the Penta-Helix development model and how it intertwines with local community wisdom empowerment. This paper identifies three gaps in community-based tourism: i) Shortcomings from the top-down tourism development planning system, ii) the need for more collaboration between the community and the tourism stakeholders and iii) the lack of community local wisdom empowerment. This paper reflects on the nexus between tourism and local community wisdom inclusiveness, particularly in the CBT sustainability realm. This paper highlighted how the Penta-Helix cooperation could be achieved through optimising the community's local wisdom role through collaborative actions by the academics, business, government, and media as tourism core stakeholders.

Purpose: This study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to provide insight into the unprecedented COVID-19 pandemic and its potential influence on tourist behaviour.Design/methodology/approach: Two hundred and forty-four responses were gathered quantitatively through an online survey. The research hypotheses were analysed using the partial least square structural equation modelling (PLS-SEM).Findings: This study found that COVID-19 affects tourists' travel behaviour. Key findings found that perceived health risk discourages travel attitudes and eventually lessens their future travel intentions. Results also suggest future strategies/directions for restarting the tourism industry.Practical implications: The study outcome assists tourism stakeholders in understanding the changes in tourist behaviour amid the heightened perceived health risk of COVID-19. Tourism policymakers and industry players should consider exploring how to mitigate similar health crises in the future.Originality/value: By extending the theory of planned behaviour (TPB), this study establishes a theoretical framework in exploring the interrelationships between perceived risk, post-pandemic perception and future travel intention. This study sets a significant research agenda for future tourism research in understanding the mechanism behind health risk perceptions and tourist behaviour.

This study investigates the effects of perceived ecotourism design affordance and destination social responsibility on tourists’ pro-environmental behaviour and destination loyalty. It aims to shed light on the intrinsic and extrinsic factors that shape sustainable tourist behaviour. Three hundred and fourteen responses were collected quantitatively through an online survey. The research hypotheses were analysed using the Partial-least Square-Structural Equation Modelling (PLS-SEM). The path analysis revealed that perceived ecotourism design affordance significantly enhances tourist pro-environmental behaviour and destination loyalty. A similar dynamic also can be reported in the context of affordance and destination social responsibility. Surprisingly, tourist pro-environmental behaviour does not affect tourist destination loyalty. Results highlighted the need for tourism policymakers and industry players to develop ecotourism products and services that allow tourists to adapt their behaviour towards a sustainable direction.

The aim of this study is to analyse the relationships between the perceived ecotourism design affordances (PEDA), perceived value of destination experience (PERVAL), destination reputation, and destination loyalty among the tourists visiting Langkawi Island, Malaysia. It extends the affordance theory through the lens of Gestalt theory and ecological dynamics in understanding the interactions between tourists and products derived from their ecotourism environment. A quantitative approach was utilised, in which a structured questionnaire was used to collect 280 tourist responses through purposive sampling. Utilising partial least square-structural equation modelling (PLS-SEM) to test the research hypotheses, it is reported that PEDA significantly impacts PERVAL, where the latter subsequently impacts both destination reputation and loyalty. This illustrates the mediating impacts of PERVAL on the relationship between PEDA and destination reputation and destination loyalty. Another result revealed that destination reputation has a significant effect on destination loyalty. The findings address the gap in the tourism literature centered on the dynamics of product design and its subsequent value in shaping positive ecotourism destination reputation and loyalty. Such insights also emphasise the necessity for tourism stakeholders to generate values from coherent ecotourism product design through the affordance perspective.

Purpose: This study investigates how tourists’ local food consumption value, local food experiential value and food culture differences influence food destination image, with food destination attractiveness acting as the mediator. The moderating role of social media influencers is also analysed within this interrelationship. Design/methodology/approach: This study employed a quantitative research design and purposive sampling to collect data. Partial least square-structural equation modelling (PLS-SEM) was employed to test the research hypotheses, with 312 food tourists participating. Findings: The results indicate that tourists’ local food consumption value, tourists’ local food experiential value and tourists’ food culture differences positively influence food destination attractiveness, which, in turn, mediates their impact on food destination image. However, the moderating role of social media influencers has a significant but negative effect on the relationship between food destination attractiveness and food destination image. Practical implications: The research findings indicate that, by considering factors such as overall consumption experiences, cultural differences and social media management, destination stakeholders can capitalise on local food to enhance destination attractiveness and image significantly. Originality/value: This study provides new insights into the significance of food consumption experiences and their values in tourism while highlighting the critical role of local food culture differences in enhancing each destination’s attractiveness and image. Additionally, it emphasises the subtle influence of social media influencers in promoting destinations, particularly within the context of food tourism.