Dr. Nora Sharkasi is a professor of digital marketing and data analytics within the digital business and innovation program at Tokyo International University's global track. Her experience includes working at the International University of Japan and a leading Tokyo consulting firm. A prolific author in marketing, decision science, data analytics, mathematical modeling, neuromarketing, and AR/VR research, Dr. Sharkasi earned her PhD from the University of Tsukuba's School of Systems and Information Engineering. Her academic achievements include a distinction in Master of Science degree from the prestigious London School of Economics and Political Science, complemented by a Bachelor's degree in Information Technology with a mathematics minor from LaRoche University in the United States.