The present empirical study explores the effects of gender role and cultural identity (masculinity and femininity) in mens’ and womens’ business growth intentions in established firms. A questionnaire survey was completed by 572 business owners (286 females). Results from moderated mediation regression analyses found that masculinity and femininity fully mediated the effects of entrepreneurs’ sex on business growth intentions. Females who had higher femininity orientation and independent self-construal reported lower growth intention compared to those with lower independent self-construal. The study extends theoretical and empirical research on the effects of identity on business growth intentions while applications of the results are discussed.

Over the past years the percentage of female entrepreneurs has increased, yet it is still far below of that for males. Although various attempts have been made to explain differences in mens' and women's entrepreneurial attitudes and intentions, the extent to which those differences are due to self-report biases has not been yet considered. The present study utilized Differential Item Functioning (DIF) to compare men and women's reporting on entrepreneurial intentions. DIF occurs in situations where members of different groups show differing probabilities of endorsing an item despite possessing the same level of the ability that the item is intended to measure. Drawing on the theory of planned behavior (TPB), the present study investigated whether constructs such as entrepreneurial attitudes, perceived behavioral control, subjective norms and intention would show gender differences and whether these gender differences could be explained by DIF. Using DIF methods on a dataset of 1800 Greek participants (50.4% female) indicated that differences at the item-level are almost nonexistent. Moreover, the differential test function (DTF) analysis, which allows assessing the overall impact of DIF effects with all items being taken into account simultaneously, suggested that the effect of DIF across all the items for each scale was negligible. Future research should consider that measurement invariance can be assumed when using TPB constructs for the study of entrepreneurial motivation independent of gender.

This paper provides a map of entrepreneurial facets that are considered relevant in the public sector

In this chapter, we propose and empirically test a theoretical model on the relationships among gender-role orientation, anticipated emotions and entrepreneurs’ subjective entrepreneurial success (SES). Results using Bayesian path analysis in a sample of Greek entrepreneurs indicated that the effect of femininity on SES was stronger than that of masculinity. Positive anticipated affect mediated the effects of masculinity and femininity on subjective entrepreneurial success. We interpreted this as evidence in support of the idea that the social construction of sex and future emotional thinking are influential factors within the entrepreneurial ecosystem that have previously been researched separately.