Graduated in Social Communication (2000) and Master in Communication Sciences (2004), in University of Minho, Portugal. PhD in Communication Sciences (2014) from Universidade da Beira Interior, Portugal. Worked for two years as a press officer at the Union of Workers in Public and Social Services in the North (Porto), and has been teaching at UTAD since 2007. She was director of the Master's Degree in Communication Sciences (2017-2021) and vice-director of the graduation in Communication and Multimedia (2017-2021). She is an integrated researcher at CECS, since 2021, and was a Labcom researcher (2011-2021). She was part of the General Council of UTAD, from December 2020 to May 14, 2021, having been elected Secretary of the body, from January 2021 until May 14, date on which she took office as Pro-Rector for Culture, Communication and Image of UTAD. Since january 23 she's Pro-Rector for Culture and Library Services