Elizabeth Byrd

Dr. Elizabeth Byrd


Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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4 November 2017 in Animals
Verified
Journal Article
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EBElizabeth Byrd
Elizabeth Byrd
JLJohn G. Lee
John G. Lee
NWNicole Widmar
Nicole Widmar
Public acceptance of hunting and hunting practices is an important human dimension of wildlife management in the United States. Researchers surveyed 825 U.S. residents in an online questionnaire about their views of hunting, hunters, and hunting practices. Eighty-seven percent of respondents from the national survey agreed that it was acceptable to hunt for food whereas 37% agreed that it was acceptable to hunt for a trophy. Over one-quarter of respondents did not know enough about hunting over bait, trapping, and captive hunts to form an opinion about whether the practice reduced animal welfare. Chi-square tests were used to explore relationships between perceptions of hunters and hunting practices and demographics. Those who knew hunters, participated in hunting-related activities, visited fairs or livestock operations, or were males who had more favorable opinions on hunting. A logistic regression model showed that not knowing a hunter was a statistically significant negative predictor of finding it acceptable to hunt; owning a pet was statistically significant and negative for approving of hunting for a trophy.

15 June 2018 in International Journal of Retail & Distribution Management
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Journal Article
Open access
Meike RombachMeike Rombach
Meike Rombach
NWNicole Widmar
Nicole Widmar
EBElizabeth Byrd
Elizabeth Byrd
VBVera Bitsch
Vera Bitsch
Purpose: The purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes by German residents. Design/methodology/approach: Applying a best–worst scaling approach, this analysis identified the relative ranking of importance amongst product attributes relevant to German consumers when buying fresh cut flowers. A latent class analysis determined four flower consumer segments for further study. The study builds on a sample of 978 consumers and is consistent with the most recent German census in terms of age, gender, income and federal state. Findings: The best-worst analysis showed that intrinsic flower attributes, in particular appearance, freshness and scent were found to be more important to German consumers than the extrinsic attributes studied, namely, price, country of origin and a certification indicating fair trade. The latent class analysis determined four consumer segments that desire either budget, luxury or ethical flowers or more information about flowers. For all identified consumer segments, appearance was the attribute of greatest importance. The segments that desired luxury or ethical flowers, as well as the segment that desires more information were interested in appearance, but also had relatively large shares of preferences dedicated to flower freshness guarantees. The preference for freshness guarantees in addition to appearance may be interpreted jointly as a desire for not only beautiful and aesthetically pleasing flowers, but for sustained beauty. Originality/value: Internationally, the study fills a research gap by exploring consumer’s relative preference for cut flower attributes. In contrast to existing studies on consumer preferences for flowers in Germany, the present study builds on a sample that was targeted in terms of age, gender, net household income and federal state to the most recent German census.

1 January 2017 in Journal of Global Business Insights
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Journal Article
Open access
PDF file
EBElizabeth Byrd
Elizabeth Byrd
WUWest Virginia University
West Virginia University
NWNicole Widmar
Nicole Widmar
PUPurdue University
Purdue University
Demand for pork chops and chicken breasts were analyzed using best-worst scaling and consumer choice experiments. Outdoor enthusiasts (who regularly hunt, fish, or participate in outdoor activities), which represent a unique consumer group with respect to livestock animal welfare, were surveyed with respect to meat purchasing attributes. Six meat attributes were analyzed for relative levels of preferences with safety having the largest share. Nutrition and taste were more important to outdoor enthusiasts than a representative sample of U.S. residents. Positive and significant mean willingness to pay estimates were obtained with the exception of locally produced pork chops. Outdoor enthusiasts were willing to pay a higher amount for retailer and industry verified antibiotic free pork chops than a representative sample of U.S. consumers. 户外活动爱好者对待家畜动物的看法 摘要 本论文使用两极尺度分析法和消费者选择模型对猪肉和鸡胸肉的需求进行了分析,就户外活动爱好者在肉类购买属性的偏好方面进行了调查。该人群定期狩猎,捕鱼或参与户外活动,对家畜动物福利有自己的看法,代表了一个独特的消费群体。 在六种肉类属性中,受访者对安全的偏好程度最高。 相较于有代表性的美国消费者样本,户外活动爱好者更看重肉类的营养和口味。 除当地生产的猪肉之外,他们意愿支付的平均金额明显更高。与普通美国消费者相比,户外活动爱好者愿意为零售商和行业验证的不含抗生素的猪肉支付更高的金额。 关键词:两极尺度分析法 ,家畜动物,支付意愿