This study presents the salient perceptions of students and instructors in a master's program taught in a hybrid virtual format using the pocket Bipolar Laddering tool, a written open-ended electronic data collection system. Perceptions about the hybrid virtual format were tested on the participants of a master's program taught in the 2021-2022 academic year through a hybrid virtual format based on a Smart Classroom system developed as part of the digital innovations implemented to overcome the COVID-19 pandemic restrictions. This work aims to shed light on the users' salient perceptions of the format, detect the positive elements mentioned by the surveyed participants and identify the negative items in a bid to minimize, or even revert, their effects for future editions of the master. As expected, the findings suggest that one of the main advantages of this format is that it allows students who have difficulty attending classes on campus to enroll on courses. However, the participants detected diverse elements that could be improved such as interaction, the degree of socialization, or the technical problems that arose during teaching sessions. It is hoped that these findings will be of use when adjusting new editions of the program and will help to determine the design and implementation of other hybrid virtual programs in the Institution.

The digital maturity of universities has been a key element in coping with the forced situation brought about by COVID-19 and in subsequent years. This research paper presents a case study of a private Spanish university that aims to analyze the challenges and opportunities that have arisen after the pandemic in terms of resource management and training for teaching innovation and digitization. The nature of this study is qualitative, in which nine interviews were conducted with managers from different faculties and those responsible for Information and Communication Technologies. After analyzing the data with Atlas.ti, four categories were established (technological resources and devices, challenges, opportunities, and others). The study concludes by discussing the commitment to online training, the popularization of videoconferencing tools for teaching sessions, meetings, or synchronous tutorials, and the acceleration of digital transformation, among others.

One of the major challenges for edu-communication research is to analyze the influence of social media on young and adolescent users. This article examines the evaluation of gender inequalities – real and symbolic – in the consumption of social networks such as YouTube and Instagram among young people. Within the framework of a Research & Development & innovation (R&D + i) project, it presents a discursive-theoretical analysis of how young users of social media perceive the presence and representation of gender on social media and whether such digital representations can be associated with an empowering gender perspective. This study presents results from 14 focus groups (N = 83), composed of students aged 12 to 18, drawn from three Spanish Autonomous Communities (Catalonia, the Balearic Islands and the Basque Country). The results show that gender issues arise in participants’ conversations, especially among female participants, who perceive the importance of physical appearance on platforms such as Instagram and TikTok. Female participants feel more pressure in terms of appearance and dress compared to male participants. Among male participants there are more expressions of self-affirmation and more mentions related to fun and social prestige. Both male and female participants express concern about the impact of that pressure on younger girls. The influence of social media on self-image is more evident among female participants, who make frequent mention of the importance of self-esteem in relation to beauty standards and exposure to idealized body images. Notably, there were no comments by male participants that acknowledge any influence of social media on their self-image. The findings are in line with existing research and taken as a whole gives rise to concern as to the gender disparities observed in the use of social media, which do not constitute a picture of female empowerment. This research underlines the importance of promoting a respectful and equitable environment in relation to gender equality within digital spaces. Thus, this study provides support for the need to develop and implement edu-communicative initiatives to foster critical thinking around the influence of social media in this context and the evaluation of the impact of such initiatives in future research.

This article focuses on the digital competency of primary school teachers in the Basque Country Autonomous Region (Spain) during the COVID-19 pandemic. The temporary closure of schools forced teachers to adapt face-to-face teaching-learning processes in order to operate remotely, making use of technology infrastructure and digital resources. While several educational policies have been developed with the aim of incorporating Information and Communication Technologies into schools, including the “Escuela 2.0” programme, research has shown that there is a lack of Information and Communication Technology training for teachers. The main objective of this study is to further understand the challenges faced by primary school teachers in adapting to remote teaching due to the COVID-19 during stay-at-home lockdown restrictions. An ad hoc quantitative questionnaire was used, which was validated in a trial by eight experts. A total of 1069 primary school teachers participated in the survey. The main results show the participants’ emphasis on their effort to reorganise and redesign subjects and their willingness to make use of information and communication technology infrastructure and resources. However, a high percentage of teachers reported that either they lacked information and communication technology training or considered themselves self-taught in these skills, and expressed interest in lifelong learning programmes in Google Classroom, Google Sites and Google Meet applications, among others.

In an era where digital technologies (DTs) are reshaping educational delivery methods, university lecturers’ ability and willingness to integrate these innovations into their teaching practices are increasingly important. This study, conducted from October 2022 to February 2023, aims to examine the impact of attitude and training on university lecturers’ self-efficacy in using DTs and to assess the influence of self-efficacy on their interest in using DTs. A total of 294 university lecturers participated in the study and completed a questionnaire assessing their perception of DTs as a didactic tool, attitude towards the use of virtual classrooms, perceived self-efficacy, and interest in the use of DTs, and training in the use of DTs. Data were analyzed using descriptive statistics, correlations, and multiple linear regressions to explore the relationships between study variables. The results indicated that positive attitudes and suitable training were positively associated with higher self-efficacy. Moreover, high levels of self-efficacy were found to be aligned with an interest in using DTs. These findings shed light on key factors that can effectively encourage the successful adoption of DTs among lecturers.

Actualmente, los youtubers se han convertido en modelos a seguir, especialmente, para los más jóvenes. En este artículo se analizan las interacciones de los seguidores de los youtubers españoles de éxito en términos de comentario y tema, identificación y motivos de agrado. Para ello, se analizan los comentarios de la audiencia a los vídeos de 10 youtuber de éxito españoles, seleccionados a partir de un estudio exploratorio atendiendo a los siguientes criterios: influencers presentes en YouTube e Instagram, edad (18-30 años), orientación sexual, notoriedad (entre 200.000 y 34 millones en el canal de YouTube) y variedad temática de su canal. A través de análisis de contenido de 1000 comentarios, se identifican los argumentos y los elementos comunes que proporcionan los y las seguidores/as. Los resultados muestran, por un lado, que la identificación con los youtubers emerge como una categoría importante, destacando la identificación aspiracional y la similitud con el influencers, y, por otro lado, que los seguidores valoran, especialmente, el humor y la personalidad del youtuber, seguido de su atractivo físico, y, en menor medida, de su inteligencia y riqueza/éxito. Se subraya el interés de seguir ahondando en la investigación en torno al impacto de los influencers en la formación de los más jóvenes, tanto a través del análisis de sus contenidos y representaciones, como de su recepción e interpretación.