Research Professor of Business Innovation and Marketing at the Universidad Tecnológica del Suroeste de Guanajuato. Professor at the Instituto de Estudios Superiores del Bajío (UNITESBA Universidad) and international professor at the Universidad Externado de Colombia, in the Doctorate in Management program. Professor Cuevas-Vargas has a Ph.D. in Administrative Sciences Summa Cum Laude from the Universidad Autónoma de Aguascalientes (UAA). Moreover, he has the distinction of National Researcher by the National Council of Science and Technology of Mexico (2020-2022). Leader of the Research Line "Competitiveness and Business Productivity Post COVID-19" of the National Network of Technological and Polytechnic Universities in Mexico. Author of several publications in JCR, Web of Science, and Scopus journals, on innovation, entrepreneurship, information and communication technologies, and competitiveness. Expertise in first- and second-generation statistical techniques for multivariate analysis, such as SPSS, EQS, and Smart PLS. Reviewer of several journals and publishers indexed in the Web of Science and Scopus. He is currently a Ph.D. thesis director at UNITESBA University and co-director of doctoral and master's theses at the Autonomous University of Aguascalientes (SNP CONACYT programs).