Halal tourism is pushed by the growth of the Muslim population worldwide. This present study aimed to examine the association between constructs of halal-friendly attributes, perceived value, destination trust, and visit intention and investigate the mediation effect of perceived value and destination trust in Muslims’ visit intention. The SOR (stimulus–organism–response) model was employed, and halal-friendly attributes were investigated as a stimulus that impacts Muslims’ perceived value and destination trust (organism) and leads to visit intention (response). These data were gathered from a sample of 307 Muslims. This study examined the proposed conceptual framework via PLS-SEM. The findings of this present study reveal the impact of halal-friendly attributes on perceived value and destination trust and the mediating role of perceived value and destination trust in the relationship between environmental factors (i.e., halal-friendly attributes) and visit intention in a non-Islamic country. This study’s original contribution is that it explores the antecedents of environmental factors by examining the extended S–O–R model in a halal.

This study examined the influence of Shariah-oriented attributes on Indonesian Muslims’ intention to visit Thailand, which is a non-Muslim country. This stimulus–organism–response (SOR) model was used to examine the relationships between Shariah-oriented tangible and intangible attributes (stimulus), perceived halal safety and Muslim trust (organism), and visit intention (response). The data from 387 Indonesian Muslim respondents were analyzed using partial least squares structural equation modelling combined with Importance–Performance Map Analysis (IPMA). The results supported six of seven hypotheses establishing that Shariah-oriented attributes significantly influenced perceived halal safety, Muslim trust, and visit intention. Notably, perceived halal safety showed a significant direct negative effect on visit intention (β = −0.108, p < 0.05); it did not significantly mediate the relationship between Shariah-oriented attributes and visit intention (β = −0.049, p = 0.059). Muslim trust demonstrates a strong positive mediating effect (β = 0.236, p < 0.001). The IPMA results revealed that Shariah-oriented tangible attributes demonstrated both high importance and excellent performance, while intangible attributes showed high importance but moderate performance, indicating a priority area for improvement. These findings highlight that Muslim trust and tangible Shariah-compliant attributes are crucial for attracting Muslim tourists to non-Muslim destinations, providing valuable insights for tourism stakeholders.

Many destinations depend significantly on tourists’ future behavioural intention. Hence, comprehending the interaction between cognitive and affective images is vital for obtaining in-depth insights into tourists’ perceptions of a destination. This study examined the differences in the affective and cognitive components of first-time and repeat travellers’ views of the destination image of Thailand and their intent to revisit and endorse it. The interactions between cognitive, affective, and behavioural processes for understanding and predicting between cognitive, affective, and behavioural processes for understanding and predicting human behviour were described using the cognitive-affective-behavioural model. Data were obtained from 392 international travellers. A multigroup analysis (between-group analysis) was done with partial least squares-structural equation modelling. The results demonstrate that repeat and first-time travellers did non have do not significantly differing perceptions of the destination image of Thailand. Destination marketing organisations should develop new marketing strategies, create marketing plans, provide updated information, and offer loyalty programmes or incentives to improved tourist destinations.

Based on research conducted at Hotel X at West Bandung Regency, this paper examines the use of CRM to boost customer loyalty. The Bandung area, which includes Subang, has become a more popular tourist destination recently due to the construction of numerous hotels in the vicinity. But the rivalry is now more fierce than it was previously. In order to compare the topic under investigation with the real conditions at Hotel X at West Bandung Regency, the researcher conducted a literature analysis on Customer Relationship Management and spoke with five managers about it. The three programs that the researcher determined had an impact on CRM were the Partnering Program, Continuity Marketing, and One-to-One Marketing. The researcher has examined the program and connected it to theory through primary research employing qualitative approaches. While nearly every program has been implemented, Hotel X at the West Bandung Regency did not adopt a branding program, according to the results of the interview session.