Compared with traditional physical commodities, data are intangible and easy to leak, and the related trading process has problems, such as complex participating roles, lengthy information flow, poor supervisory coverage and difficult information traceability. To handle these problems, we construct a distributed supervision model for data trading based on blockchain, and conduct multi-party hierarchical and multi-dimensional supervision of the whole process of data trading through collaborative supervision before the event, at present and after the event. First, the characteristics of information flow in the data trading process are analyzed, and the main subject and key supervision information in the data trading process are sorted out and refined. Secondly, combined with the actual business process of data trading supervision, a multi-channel structure of distributed supervision is proposed by adopting an access–verification–traceability strategy. Finally, under the logical framework of the supervision model, the on-chain hierarchical structure and the data hybrid storage method of “on-chain + off-chain” are designed, and multi-supervisor-oriented hierarchical supervision and post-event traceability are realized through smart contracts. The results show that the constructed blockchain-based distributed supervision model of data trading can effectively isolate and protect sensitive and private information between data trading, so as to realize the whole process, multi-subject and differentiated supervision of key information of data trading, and provide an effective and feasible method for the controllable and safe supervision of data trading.

Value chain collaboration management is an effective means for enterprises to reduce costs and increase efficiency to enhance competitiveness. Vertical and horizontal collaboration have received much attention, but the current collaboration model combining the two is weak in terms of task assignment and node collaboration constraints in the whole production-distribution process. Therefore, in the enterprise dynamic alliance, this paper models the MVC (multi-value-chain) collaboration process for the optimization needs of the MVC collaboration network in production-distribution and other aspects. Then a MVC collaboration network optimization model is constructed with the lowest total production-distribution cost as the optimization objective and with the delivery cycle and task quantity as the constraints. For the high-dimensional characteristics of the decision space in the multi-task, multi-production end, multi-distribution end, and multi-level inventory production-distribution scenario, a genetic algorithm is used to solve the MVC collaboration network optimization model and solve the problem of difficult collaboration of MVC collaboration network nodes by adjusting the constraints among genes. In view of the multi-level characteristics of the production-distribution scenario, two chromosome coding methods are proposed: staged coding and integrated coding. Moreover, an algorithm ERGA (enhanced roulette genetic algorithm) is proposed with enhanced elite retention based on a SGA (simple genetic algorithm). The comparative experiment results of SGA, SEGA (strengthen elitist genetic algorithm), ERGA, and the analysis of the population evolution process show that ERGA is superior to SGA and SEGA in terms of time cost and optimization results through the reasonable combination of coding methods and selection operators. Furthermore, ERGA has higher generality and can be adapted to solve MVC collaboration network optimization models in different production-distribution environments.