Currently, the digitization of heritage has become a research hotspot, but there remain gaps in evaluating the effectiveness of its digital dissemination. This qualitative study explores the indicators influencing the effectiveness of digital dissemination of intangible cultural heritage (ICH), with a special focus on Shu brocade weaving techniques, which is the national ICH item of China and has a high cultural, economic, and artistic value. Original data for this study was collected through semi-structured interviews with the most representative stakeholders. Based on the grounded theory, interviews were further analyzed through NVivo software 14, and 30 indicators were identified. The results of this study reveal the importance of indicators related to the authenticity and integrity of cultural connotations as well as the transmission of traditional skills, especially through stakeholder participation, in the digital dissemination of ICH. This study emphasizes the significance of improving the effectiveness of digital dissemination for the sustainable development of ICH and the preservation of precious culture for future generations.

Within the literature concerned with museums’ contributions to the United Nations Sustainable Development Goals, the most studied museums’ focus was on Goals 8 and 11, which promote decent work, economic growth and the sustainable development of cities and communities. Moreover, museums also play a crucial role in supporting Goal 16 by ensuring public access to information and protecting fundamental freedoms following national legislation and international agreements. However, the museums' contribution to SDG 16 achievement has often been omitted. This paper presents a specific study investigating the approaches, methods and tools being deployed in managing museums in collaboration with institutions at all levels. The study is based on a systematic literature analysis and field data collection from a cultural project “Carp Leaping Over Dragon’s Gate”. Cases corresponding to museum theories and practices as well as relevant projects have been critically analyzed and studied. The research findings include the set targets, the implemented projects that allow for building a peaceful and inclusive society and promoting justice for all in museums, and the ways they help achieve SDG 16. Hence, the paper will bring a completely new meaning to the mission of museums as more dynamic institutions committed to the achievement of SDGs.