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Dr. Wencke Gwozdz
Department of Management, Society and Communication, Copenhagen Business School, Copenhagen, Denmark

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0 behaviour change
0 Behavioural Economics
0 Sustainable consumption
0 health behaviour
0 Consumer policy / public health policy

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Editorial notes
Published: 04 April 2020 in Journal of Consumer Policy
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De Vries, G., Rietkerk, M., & Kooger, R. (2019). The hassle factor as a psychological barrier to a green home. Journal of Consumer Policy. https://doi.org/10.1007/s10603-019-09410-7. Defila, R., & Di Giulio, A. (2020). The concept of “consumption corridors” meets society: How an idea for fundamental changes in consumption is received. Journal of Consumer Policy. https://doi.org/10.1007/s10603-019-09437-w. Devinney, T. M., Auger, P., & Eckhardt, G. M. (2010). The myth of the ethical consumer. Cambridge: Cambridge University Press. Dietz, T., Gardner, G. T., Gilligan, J., Stern, P. C., & Vandenbergh, M. P. (2009). Household actions can provide a behavioral wedge to rapidly reduce U.S. carbon emissions. Proceedings of the National Academy of Sciences, 106, 18452–18456. Dubois, G., Sovacool, B., Aall, C., Nilsson, M., Barbier, C., Herrmann, A., Bruyere, S., Andersson, C., Skold, B., Nadaud, F., Dorner, F., Richardsen Moberg, K., Ceron, J. 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Quality labelling for re-used ICT equipment to support consumer choice in the circular economy. Journal of Consumer Policy. https://doi.org/10.1007/s10603-018-9397-9. Kalbar, P. P., Birkved, M., Kabins, S., & Nygaard, S. E. (2016). Personal metabolism (PM) coupled with life cycle assessment (LCA) model: Danish case study. Environment International, 91, 168–179. https://doi.org/10.1016/j.envint.2016.02.032. Koivula, A., Kukkonen, I., Sivonen, J., & Räsänen, P. (2019). Is there room for ethical consumers on the Finnish political spectrum? Journal of Consumer Policy. https://doi.org/10.1007/s10603-019-09414-3. Kuchler, F., Bowman, M., Sweitzer, M., & Greene, C. (2018). Evidence from retail food markets that consumers are confused by natural and organic food labels. Journal of Consumer Policy. https://doi.org/10.1007/s10603-018-9396-x. Kuchler, F., Greene, C., Bowman, M., Marshall, K.K., Bovay, J., & Lynch, L. (2017). 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Consumer behaviour and the environment: which role for information? In S. Krarup & C. S. Russell (Eds.), Environment, information and consumer behaviour (pp. 51–63). Cheltenham: Edward Elgar. Thøgersen, J., & Nielsen, K. S. (2016). A better carbon footprint label. Journal of Cleaner Production, 125, 86–194. https://doi.org/10.1016/j.jclepro.2016.03.098. Wilson, C., Crane, L., & Chryssochoidis, G. (2015). Why do homeowners renovate energy efficiently? Contrasting perspectives and implications for policy. Energy Research & Social Science, 7, 12–22. https://doi.org/10.1016/j.erss.2015.03.002. Download references Correspondence to Lucia A. Reisch. Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Reprints and Permissions Gwozdz, W., Reisch, L.A. & Thøgersen, J. Behaviour Change for Sustainable Consumption. J Consum Policy (2020). https://doi.org/10.1007/s10603-020-09455-z Download citation Published: 04 April 2020 DOI: https://doi.org/10.1007/s10603-020-09455-z

ACS Style

Wencke Gwozdz; Lucia A. Reisch; John Thøgersen. Behaviour Change for Sustainable Consumption. Journal of Consumer Policy 2020, 43, 249 -253.

AMA Style

Wencke Gwozdz, Lucia A. Reisch, John Thøgersen. Behaviour Change for Sustainable Consumption. Journal of Consumer Policy. 2020; 43 (2):249-253.

Chicago/Turabian Style

Wencke Gwozdz; Lucia A. Reisch; John Thøgersen. 2020. "Behaviour Change for Sustainable Consumption." Journal of Consumer Policy 43, no. 2: 249-253.

Article
Published: 06 May 2017 in Sustainability
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Efforts to decrease the environmental impact of today’s clothing industry across the entire process of production, purchase, maintenance, and disposal can be driven by either suppliers or consumers. Changing the behavior of the latter, however, requires an understanding of current clothing consumption patterns—a currently under-researched area. We therefore shed more light on these patterns in the purchase, use and maintenance, and discard phases by analyzing unique data on 4617 adult consumers (aged 18–65) from Germany, Poland, Sweden, and the U.S., who we divide into five segments based on clothing consumption behavior. At the low end of the spectrum is a consumer segment that earns the least, consumes mostly budget brand clothing, and is the least open to alternative more environmentally friendly business models such as fashion leasing or clothing libraries. At the other extreme lies a small segment that earns the most, engages in high consumption of medium or premium brand clothing, and is most open to alternative business models. Lying between these two is a primarily female segment that purchases an above average amount of clothing from budget brands. In addition to the segments’ different reported purchase behavior and a varying openness to alternative business models, we identify differences in willingness to pay for clothing made of material that is more environmentally friendly than conventional fabrics. These observations suggest several promising directions for environmental interventions tailored toward specific consumer segments.

ACS Style

Wencke Gwozdz; Tina Müller; Kristian Steensen Nielsen. An Environmental Perspective on Clothing Consumption: Consumer Segments and Their Behavioral Patterns. Sustainability 2017, 9, 762 .

AMA Style

Wencke Gwozdz, Tina Müller, Kristian Steensen Nielsen. An Environmental Perspective on Clothing Consumption: Consumer Segments and Their Behavioral Patterns. Sustainability. 2017; 9 (5):762.

Chicago/Turabian Style

Wencke Gwozdz; Tina Müller; Kristian Steensen Nielsen. 2017. "An Environmental Perspective on Clothing Consumption: Consumer Segments and Their Behavioral Patterns." Sustainability 9, no. 5: 762.