Dr. Teofana Valentinova Dimitrova is a tenure-track Associate Professor at the Department of Marketing and International Economic Relations at the University of Plovdiv “Paisii Hilendarski”, Bulgaria. She holds a PhD in Economics and Management, with a dissertation on "Product Mix Management: The Case of Bulgarian Brewing Industry" (2013), as well as a Master’s degree in Corporate Finance (2002) and a Bachelor’s degree in Marketing (2004), all from the University of Plovdiv “Paisii Hilendarski”. Dr. Dimitrova’s research interests encompass marketing, marketing management, brand management, and higher education marketing, with a focus on the strategic development of product portfolios and brand positioning. She actively participates in international research and business communities and is a member of the Union of Scientists in Bulgaria and the Bulgarian Science Association of Economists. Throughout her academic career, she has combined teaching with applied research, contributing to both theoretical advancements and practical solutions in the field of marketing.