The study tests a model that examines the influence of characteristics of associative slogans on tourists’ attitudes toward slogan, attitudes toward destination, and travel intentions as well as the moderating effects of the need for cognition and destination familiarity on these relationships. Findings reveal that extremity has negative effects on attitudes toward slogan, attitudes toward destination, and travel intention; specificity has a positive effect on attitudes toward slogan; and relevancy has positive effects on attitudes toward slogan, and attitudes toward destination. Need for cognition moderates the relationship between extremity and intention, relevancy and attitudes toward slogan and destination, and intention. Familiarity moderates the relationships between extremity and attitudes toward slogan, attitudes toward destination, and the relationship between relevancy and attitudes toward destination.

Destination brand love plays an important role in contributing to the competitive advantage of a destination. Based on the meaning transfer theory, match-up hypothesis, schema theory, etc., this study proposed a hierarchical model that examines the effects of three pairs of congruences among “celebrity,” “destination brand,” and “tourist” on destination brand love. A triangulation-based research design, taking Hong Kong, Shanghai, and New Zealand as focal destination brands, was used to collect data to test the hypotheses. The results showed that tourist/destination congruence and destination brand trust sequentially mediate the influence of celebrity/destination congruence and celebrity/tourist congruence on destination brand love. Tourist/destination congruence, attitude toward the ad, and attitude toward the destination sequentially mediate the influence of celebrity/destination congruence and celebrity/tourist congruence on destination brand love.

Residents’ subjective well-being is closely related to their perception of specific attributes of the city they live in, such as physical appearance, entertainment facilities, and job opportunities. This study aims to examine the effect of place image on residents’ subjective well-being as well as the mediation effect of place attachment on this relationship. Residents living in Guangzhou for more than a year were targeted to collect data, and 420 valid samples were gathered. Structure equation modeling was used to test the hypothesized relationships. The results show that place image has a significant positive impact on life satisfaction and positive affect, while it has a significant negative impact on negative affect. Place identity and place dependence mediate the positive impacts of place image on life satisfaction and positive affect. Finally, management implications and limitations were discussed.

This study investigates the transformative power of brand love in destinations recovering from public health crises. Grounded in dual-process theory, it proposes a model to examine both the direct effect of destination brand love on travel intention and its indirect effect mediated by resistance to negative information. It also examines the moderating effects of perceived risk and destination brand trust in the relationship between brand love and travel intention. Both experiments (Studies 1, 2, and 4) and surveys (Studies 3 and 5) were employed to test the hypotheses. Studies 1 to 5 find that resistance to negative information mediates the effect of brand love on travel intention. Studies 4 and 5 indicate that perceived risk negatively moderates this relationship. Furthermore, Study 5 shows that destination brand trust positively moderates the moderating effect of perceived risk. This study offers critical insights for responding public health crises in destinations.