Dr. Kittichai Kasemsarn is an Associate Professor and a lecturer of the Master of Fine and Applied Arts (Digital Media Design and Motion Pictures) at King Mongkut’s Institute of Technology Ladkrabang (KMITL), Thailand. At Brunel University London, he completed an MSc in Marketing in 2007 and a doctorate in Design Research in 2017. His research interests are inclusive design, cultural tourism, design management, photography, and media.