Sponsorship is very important for the sustainable development of sports, and the motivation of sponsors will have an impact on consumers’ willingness to buy the products of sports sponsors. This paper takes China’s CBA sports sponsors, TCL Corporation and Li Ning Corporation, as examples to conduct an empirical stud. Structural equation model, regression analysis, and correlation analysis are used in our study. The results show that altruistic sponsorship motivation has a positive impact on consumer attitude and purchase intention. Sponsorship egoistic motivations have a reverse impact on consumer attitudes. However, the reverse impact on purchase intention is relatively low. Consumer attitude plays a mediating role in the process of sponsorship motivation influencing purchase intention. Based on SOR (Stimulus- Organism-Response) theory, this paper proposes a model to study the impact of sponsorship motivation on customers’ purchase intention and comes to the conclusion of the intermediary effect of consumer attitude in the impact of sponsorship motivation on customers’ purchase intention. Our study provides a reference for the study of the impact of sports sponsorship motivation on consumer purchase intention.

Human resource data sharing is very important for the cooperation of human resource institutions. Since the human resource data-sharing service needs to take into account the needs of individuals and talent service institutions, it faces issues such as the security of information sharing and the traceability of information. Therefore, this paper constructs a human resource data-sharing service system based on blockchain technology. Its trust mechanism is based on the Fabric alliance chain, and the system makes full use of its advantages of decentralization and consensus. Our research mainly includes data sharing architecture design, consensus mechanism analysis, smart contract design, data sharing process, and blockchain construction. The contribution of this paper is mainly in two aspects. On the one hand, it explores the trust mechanism of human resource data sharing and gives the scheme of the Fabric alliance chain. On the other hand, the overall architecture and smart contract design are given on the construction of the blockchain, which provides a reference for future research on human resource data sharing.

In order to visualize the current frontiers of entrepreneurship education research in China, we selected 1196 relevant research literatures in the last 20 years from CNKI database, and used CiteSpace tool and clustering algorithm to analyze the authors and research institutions. It includes visual analysis of cooperation network map of author cooperation, innovation and entrepreneurship research institution, keyword co-occurrence map and keyword cluster map. In addition, we also discussed and analyzed the three stages of China's entrepreneurship education research. The results show that the current frontiers of entrepreneurship education research in China is integration and new engineering teaching, which helps to intuitively understand the frontiers of entrepreneurship education research in China.