Dr. Viktorija Petrov is an Associate Professor at the Faculty of Economics, Subotica, University of Novi Sad, with more than twenty years of teaching experience at undergraduate and graduate levels. She obtained her PhD in Economics from the University of Belgrade, with a dissertation focused on sustainability. Her research interests include sustainable development, knowledge management, entrepreneurship, and the commercialization of academic research, with numerous publications in international journals and conference proceedings. Dr. Petrov has held several international academic roles, including Visiting Professor at EADA Business School Barcelona, Visiting Lecturer in Austria and the United States, and International Baccalaureate Diploma Programme Professor of Economics. In addition to her academic work, she has extensive experience in entrepreneurship support, serving as a consultant, program manager, and business coach for organizations such as the Business Incubator Novi Sad, Innovation Fund Serbia, and EIT Jumpstarter. Her recent research addresses knowledge management in SMEs, commercialization of university knowledge, and R&D capacity in Europe. She received the Second Best Paper Award at the Entrepreneurial Universities Conference (Münster, 2012) and continues to contribute to EU and nationally funded projects in innovation and entrepreneurial development.
Dr. Viktorija Petrov is an Associate Professor at the Faculty of Economics, Subotica, University of Novi Sad, with more than twenty years of teaching experience at undergraduate and graduate levels. She obtained her PhD in Economics from the University of Belgrade, with a dissertation focused on sustainability. Her research interests include sustainable development, knowledge management, entrepreneurship, and the commercialization of academic research, with numerous publications in international journals and conference proceedings. Dr. Petrov has held several international academic roles, including Visiting Professor at EADA Business School Barcelona, Visiting Lecturer in Austria and the United States, and International Baccalaureate Diploma Programme Professor of Economics. In addition to her academic work, she has extensive experience in entrepreneurship support, serving as a consultant, program manager, and business coach for organizations such as the Business Incubator Novi Sad, Innovation Fund Serbia, and EIT Jumpstarter. Her recent research addresses knowledge management in SMEs, commercialization of university knowledge, and R&D capacity in Europe. She received the Second Best Paper Award at the Entrepreneurial Universities Conference (Münster, 2012) and continues to contribute to EU and nationally funded projects in innovation and entrepreneurial development.