Introduction: This article studies the communication management performed by the main Spanish football teams. The staff and material resources dedicated thereto are investigated and compared against the reality of other organizations. Methodology: Essentially a semi-structured interview is conducted with staff responsible of communications or managerial staff from the 122 clubs of First, Second division and the Second B Division of the National Championship of La Liga. Results: 93% of football teams have communication offices or in-house communication structures, where mostly (69%) work, professionals graduated in journalism. In addition, 70% have strategic communication plans and only 50% recognize to outsource this sort of services. Discussion and conclusions: Despite the intense communicational task of these organizations, in general a significant lack of professionalization and specific academic education there is observed, with huge differences between football clubs and categories.

El presente artículo pretende analizar la gestión de la comunicación en los equipos deportivos que juegan en las máximas categorías de las ligas españolas de fútbol sala, baloncesto, voleibol y balonmano, investigando, mediante entrevista semiestructurada con responsables de los mismos, la existencia o no de departamentos y planes de comunicación en su seno, el perfil académico de sus profesionales y el grado de externalización de estas labores. Se analizan, además, las diferencias existentes en la gestión comunicativa de unos y otros deportes y se reflexiona sobre esta realidad en otros ámbitos. Se trata de un estudio novedoso que parte del hecho de entender la comunicación, profesional y bien gestionada, como un reto o necesidad imprescindible para equipos de diferentes deportes y categorías, no sólo para los multimillonarios clubes de LaLiga de fútbol, a fin de conseguir mayor proyección mediática y visibilización social. En este sentido, se tomó como hipótesis de partida la existencia de una alta profesionalización en la gestión de la comunicación de los equipos analizados, dado que todos ellos compiten en su correspondiente categoría de honor. Pese a ello, ha quedado demostrado que existen grandes diferencias entre unos equipos y otros, entre unos deportes y otros y que, en todo caso, la profesionalización de la comunicación en estos ámbitos dista aún mucho de ser completa. This article aims to analyze the management of communication in sports teams playing in the highest categories of the Spanish leagues of futsal, basketball, volleyball, and handball. The presence (or not) of team communication departments and plans, the academic profile of the staff, and the degree of outsourcing of these tasks were investigated through semi-structured interviews to those in charge of it. In addition, the differences in the communication management between sports are analyzed, reflecting on this reality in other areas. This is a novel study that originates from the understanding of professional and well managed communication as a challenge or essential need for teams of different sports and categories, not only for the multimillionaire LaLiga football clubs, in order to achieve greater media projection and social visibility. In this sense, we hypothesize that there exists a high level of professionalism in the management of communication in the teams analyzed, for they all compete in their corresponding category of honor. Despite that, great differences between teams and between sports were shown. In addition, professionalization of communication in these areas is still incomplete.

This research analyzes how the Spanish Sports Federations have adapted their communications and events during the different phases of the COVID-19 pandemic (March 2020–March 2022).The Communication...

Introduction: Through their social media, public institutions address fake news and tackle disinformation that affects both them and the general public. With the rise of online video platforms, the audiovisual format has made its way as a dynamic and engaging format that allows for the creation of narratives to counter distorted information. This circumstance is particularly noticeable in the healthcare sector, where most of the recent fact-checking activity is taking place.Methodology: Through the analysis of the official YouTube channels of the health departments of all Spanish autonomous communities from 1 January 2021 to 31 December 2023, this paper explores the use of audiovisual fact-checking by Spanish regional governments, and it describes the nature of these videos and the strategies undertaken on that platform to tackle disinformation.Results: Despite the expected territorial disparities, the research findings show that an increasing number of Spanish regional health authorities are using YouTube to fight disinformation. They also show that the videos posted on that platform provide a strong response to fake news, either as a preventive measure or in response to existing publications.Discussion: In the current landscape of declining mass media, where audience dispersion leads a to (sometimes deliberate) fragmentation of discourse, we are confronted with the paradox of being a society with access to a vast amount of information, but not well-informed. Therefore, it is essential to have strong institutions that verify fake content through popular formats.

Gesti坦n y profesionalizaci坦n de las relaciones p炭blicas en las diputaciones provinciales y forales