DRA. VERÓNICA CRUZ LICEA She completed a degree in Biology at the Faculty of Sciences and a master's degree in Health Sciences with an emphasis in Epidemiology at the Faculty of Medicine, both studies at the Universidad Nacional Autónoma de Mexico (UNAM); she subsequently completed a doctorate in Collective Health at the Universidad Autónoma Metropolitana (UAM). Since 2000, she has been working in the Department of Public Health of the Faculty of Medicine, UNAM, teaching, researching and disseminating. Among her teaching activities, she is a professor of the subject of Health Promotion in the Life Cycle in the Faculty of Medicine; she is also a professor of the Universidad Abierta y Educación a Distancia (SUAyED); she has also taught and organized different courses continuing education and specialization in topics related to Public Health. In research, she has participated in different investigations on select health topics such as: -Parasitosis in children from rural communities -Hygienic habits during the AH1N1 influenza epidemic -Analysis of obesity prevention campaigns -Promotion of breastfeeding -Self-esteem, body image and eating behavior disorders in school and university students The results of these investigations have allowed her to publish 21 articles in national and international journals and six chapters in three books.