Yeong Gug Kim

Prof. Dr. Yeong Gug Kim

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Research Focus & Metrics

Academic Career Length

13Years (2014-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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2 October 2014 in Journal of Internet Commerce
Verified
Journal Article
Closed access
CPChen Peng
Chen Peng
YKYeong Gug Kim
Yeong Gug Kim
This study uses the Stimuli-Organism-Response framework to examine how consumers’ reasons for shopping and website stimuli affect their attitudes toward online shopping, their ability to regulate their emotional purchases, and their repurchase intentions. Results from a survey of 416 qualified respondents were analyzed using structural equation modeling. The results of the survey showed that (1) the hedonic shopping value has a positive effect on consumers’ attitudes toward online shopping and emotional purchases, (2) the utilitarian shopping value has a significant effect on consumers’ attitudes toward online shopping, (3) environmental stimuli positively influence consumers’ attitudes toward online shopping and emotional purchases, and (4) consumers’ attitudes toward online shopping positively affect their repurchase intention. However, there are no significant relationships between the utilitarian shopping value and emotional purchases or between emotional purchases and repurchase intention.


28 April 2017 in Tourism and Hospitality Research
Verified
Journal Article
Closed access
PCPeng Chen
Peng Chen
YKYeong Gug Kim
Yeong Gug Kim
The objectives of this study are to determine the effects of perceived justice on customers’ emotional response, which influences customer behavior, and to identify any distinction between first-time and repeat visitors’ perspectives of service recovery. After 550 self-administered questionnaires were distributed, 477 usable questionnaires were obtained. The relationships among seven constructs (distributive justice, procedural justice, interactional justice, positive emotion, negative emotion, overall satisfaction, and word-of-mouth intention) were measured using structural equation modeling, and the moderating role of first-time and repeat visitors in the relationships among constructs was determined. Although there are no significant relationships between procedural justice or interactional justice and negative emotion, other paths were significant. In addition, the moderating function of first-time and repeat visitors had significant impact on the relationships of positive emotion and negative emotion with overall satisfaction.

11 April 2021 in Anatolia
Verified
Journal Article
Closed access
EWEunju Woo
Eunju Woo
HKHyelin (Lina) Kim
Hyelin (Lina) Kim
YKYeong Gug Kim
Yeong Gug Kim
The purpose of this study is to use spillover theory to examine the impacts of touristification on different life domains and on residents’ overall quality of life (QoL). Specifically, this study investigates how touristification influences residents’ life domain satisfaction, which influences their overall QoL. The study examines the relationship between satisfaction with residents’ overall QoL and their support for tourism development, based on social exchange theory. The research model shows that community and emotional impacts of touristification negatively affected both life domain satisfaction and support for future tourism development; additionally, life domain satisfaction positively affected QoL, and QoL positively affected support for future tourism development.

26 May 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
YKYeong Gug Kim
Yeong Gug Kim
YCYeasun Kate Chung
Yeasun Kate Chung
EWEunju Woo
Eunju Woo
The study aims to determine the understanding and perception of working conditions perceived by platform workers in terms of work/life balance and the quality of life. In addition, this current study empirically analyzes their perception on the structural relationship amongst work and life balance and the quality of life. The study uses quality of life and work/life balance to build a conceptual model, and questionnaires were collected through an online survey of 447 gig workers using a convenience sampling method. Confirmatory factor analysis (CFA) was employed to investigate the adequacy of the measurement model, and structural equation modeling (SEM) was performed along with the maximum likelihood method to examine relationships amongst the seven constructs in the proposed model. The study results show there were statistically significant values in five paths (working environment → overall QOL; leisure domain → overall QOL; economic domain → overall QOL; emotional domain → overall QOL; and overall QOL → psychological well-being), except for ‘social support → overall QoL’. It was found that the economic and emotional factors that belong to the life domain had more impact on the overall quality of life than the components of the ‘work category’. Implications for future research and the work environment perceived by gig workers for the platform market are discussed.

2 October 2015 in Journal of Internet Commerce
Verified
Journal Article
Closed access
JCJin Young Chung
Jin Young Chung
YKYeong Gug Kim
Yeong Gug Kim
This study explains electronic word of mouth (eWOM) in terms that are opposed to the traditional definitions and examines the motivations that lead to eWOM in order to clarify ethnic restaurant users’ post-consumption behavior online. To fill in the gap left by studies that have primarily relied on predetermined questionnaires (e.g., DINESERV), this study uses a qualitative methodology (i.e., netnography). Four motivations for engaging in eWOM are identified. Customers tend to articulate their dining experiences by engaging in online social networks for the purpose of evaluating services, expressing positive or negative feelings, approving other members’ contributions, or gaining positive recognition from others.