Direct marketing strategies in the banking sector have undergone evolution with the integration of predictive analytics and machine learning techniques. The focus of this study is on the utilization of these technologies to foresee bank term deposit subscriptions. The methodology encompasses data exploration, visualization, and the implementation of machine learning models. Datasets from Kaggle are employed, relationships within the data are explored through crosstabulations and heat maps, and feature engineering and preprocessing techniques are applied. The study individually implements models such as SGD Classifier, k-nearest neighbor Classifier, and Random Forest Classifier. The results indicate that the best performance among the evaluated models was exhibited by the Random Forest Classifier, achieving an accuracy of 87.5%, a negative predictive value (NPV) of 92.9972%, and a positive predictive value (PPV) of 87.8307%. These findings provide valuable insights for banks seeking to optimize their marketing strategies within the dynamic landscape of the financial industry.

For the deaf population that speaks Arabic, Arabic Sign Language (ArSL) is an essential means of communication. This research presents a convolutional model for recognizing Arabic sign language because of the importance of clear communication. We hope to improve the deaf community's access to communication and broaden its sense of belonging by harnessing deep learning's power and fine-tuning the model to ArSL's particularities. To represent the complex hand movements and visual patterns that are characteristic of ArSL, the proposed model makes use of a variety of carefully made architectural decisions, such as the number of layers, the size of the kernels, the activation functions, and the pooling approaches. Our model outperforms state-of-the-art machine learning techniques, as shown by experimental findings on a large dataset. These results not only lay the groundwork for future developments in sign language recognition, but also demonstrate the promise of our technique in improving communication for the Arabic-speaking deaf community.

American scientific publishing group