I hold a PhD in Business Management and a Graduate Certificate in Research and Innovation Management from Swinburne University of Technology. As a Fellow of Advance HE, UK, I am recognized for my commitment to teaching excellence and significant contributions to higher education pedagogy. In addition to my academic credentials, I am also a Certified Carbon Literate professional, accredited through the UK-based Carbon Literacy Project. Moreover, I am highly proficient in advanced analytical tools including SPSS, AMOS, NVivo, Fireflies, and EndNote. Currently, I serve as a Senior Lecturer and Research & Innovation Manager at IHM Australia. As Senior Lecturer and Research & Innovation Manager, I lead the design and delivery of units in social research frameworks and methods, ensuring curriculum innovation and academic excellence aligned with TEQSA requirements. Additionally, I oversee the development and implementation of research projects through the establishment of a Low-Risk Research Panel, ensuring compliance, quality, and ethical integrity across all low-risk research initiatives. My teaching portfolio includes a diverse range of subjects such as Brand & Innovation, International Marketing, Consumer Behaviour, Marketing Research, and Marketing Strategy and Planning. Additionally, I have been appointed as an Early Career Editorial Board Member for Behavioral Sciences (Scopus Q1) and serve as an Editorial Board Member for Edelweiss Applied Science and Technology (Scopus Q1)