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Upcycled ingredients are one of the most significant current trends in the food industry aimed to tackle the challenge of solid food loss reduction. This study investigates the potential market among Millennial consumers for products enriched with upcycled ingredients in Italy. We surveyed a sample of 317 Italian Millennial consumers, using a web-based survey. 62% of respondents declared to be informed about the existence of food made from upcycled ingredients and 53% declared to be willing to buy this novel food. Also, 69% of respondents think that food enriched with upcycled ingredients can bring environmental benefits, while only 40% believe that it can bring health benefits. Using a logit model to analyse consumer preferences, we found that food neophobia and food technology neophobia negatively impact on the likelihood of being willing to buy food produced with upcycled ingredients. Also, consumers who give high importance to food certification are less likely to be willing to buy upcycled foods. Contrariwise, reading labels and believing that upcycled foods are healthier or more environmentally friendly positively impacts on the willingness of Millennial consumers to buy these foods. Results for the sample analysed eventually suggest that giving right information to consumers about the environmental and health characteristics of the products, through clear labelling, could increase their market uptake thus helping to reduce food loss and contributing to reaching circular economy objectives in the agricultural sector.
Silvia Coderoni; Maria Angela Perito. Approaches for reducing wastes in the agricultural sector. An analysis of Millennials’ willingness to buy food with upcycled ingredients. Waste Management 2021, 126, 283 -290.
AMA StyleSilvia Coderoni, Maria Angela Perito. Approaches for reducing wastes in the agricultural sector. An analysis of Millennials’ willingness to buy food with upcycled ingredients. Waste Management. 2021; 126 ():283-290.
Chicago/Turabian StyleSilvia Coderoni; Maria Angela Perito. 2021. "Approaches for reducing wastes in the agricultural sector. An analysis of Millennials’ willingness to buy food with upcycled ingredients." Waste Management 126, no. : 283-290.
Central and South Italy are characterized by small-scale dairy farms and growing abandonment by farmers for other, better-paid, off-farm jobs. New marketing concepts for milk can be one solution to remunerate mountain farmers for their efforts. This study investigates the potential market for hay milk in Italy. In particular, we want to understand which variables drive the people’s willingness to consume hay milk, and if the European food quality certification schemes impact on people’s willingness to consume milk from hay-fed cows. Data were collected from a sample of consumers from Central and South Italy (n = 331) using a web‐based survey. Later, a discrete choice probit model was applied. The main results indicate that aspects as curiosity, the production place of food, the local culinary traditions, label, and environmental issues play an important role in the people’s consumption intentions for milk from hay-fed cows. Moreover, the survey highlights that the respondents had positive opinion towards hay milk and highlighted some important marketing implications for the Italian milk sector. The study findings could encourage discussion about a niche market to boost local growth, initiating a process of improving livelihoods, certification of products, and use of the marketing tools addressed towards a specific milk consumer’s profile. In other words, the study could provide useful implications for food manufacturers and facilitate the design of marketing strategies for hay milk produced in Central and South Italy.
Nadia Palmieri; Alessandra Pesce; Milena Verrascina; Maria Angela Perito. Market Opportunities for Hay Milk: Factors Influencing Perceptions among Italian Consumers. Animals 2021, 11, 431 .
AMA StyleNadia Palmieri, Alessandra Pesce, Milena Verrascina, Maria Angela Perito. Market Opportunities for Hay Milk: Factors Influencing Perceptions among Italian Consumers. Animals. 2021; 11 (2):431.
Chicago/Turabian StyleNadia Palmieri; Alessandra Pesce; Milena Verrascina; Maria Angela Perito. 2021. "Market Opportunities for Hay Milk: Factors Influencing Perceptions among Italian Consumers." Animals 11, no. 2: 431.
Objective Was analyzed the contents of the main messages of food-based dietary guidelines to promote healthy eating, identifying nutritional, symbolic, and sustainable recommendations. Methods Food-based dietary guidelines from 90 different countries were analyzed. These guidelines were selected from the United Nations Food and Agriculture Organization database. For data extraction, all messages were exported to the Nvivo software and, after repeated readings, were grouped into predefined categories and corresponding dimensions based on the literature. The categories were created according to the mixed model, that is, they were created before data analysis was performed, but modified if necessary. Results Was identified 1,982 messages grouped into the following dimensions: nutritional (n=73.9%); sustainable (3.2%); symbolic (3.3%), and others (19.7%). All food-based dietary guidelines addressed nutritional aspects, and the most frequent recommendation was regarding the consumption of fats, followed by the consumption of salt and vegetables and fruits, cited by at least 75 food-based dietary guidelines. Less than half (n=40) of the food-based dietary guidelines addressed sustainable or symbolic aspects of food and 13 of the food-based dietary guidelines addressed both aspects. However, these messages represented only 6.5% of the total messages in the documents. Conclusions The recommendations for healthy eating in the food-based dietary guidelines are incipient in terms of sustainable and symbolic issues. Recommendations for adopting healthy diets need to consider the completeness of the food and its various combinations, dietary patterns, and the factors associated with their consumption, as well as the individual’s relations with food, environment, and society.
Rafaela Karen Fabri; Suellen Secchi Martinelli; Maria Angela Perito; Andrea Fantini; Suzi Barletto Cavalli. Absence of symbolic and sustainable aspects in recommendations for healthy eating: a qualitative analysis of food-based dietary guidelines. Revista de Nutrição 2021, 34, 1 .
AMA StyleRafaela Karen Fabri, Suellen Secchi Martinelli, Maria Angela Perito, Andrea Fantini, Suzi Barletto Cavalli. Absence of symbolic and sustainable aspects in recommendations for healthy eating: a qualitative analysis of food-based dietary guidelines. Revista de Nutrição. 2021; 34 ():1.
Chicago/Turabian StyleRafaela Karen Fabri; Suellen Secchi Martinelli; Maria Angela Perito; Andrea Fantini; Suzi Barletto Cavalli. 2021. "Absence of symbolic and sustainable aspects in recommendations for healthy eating: a qualitative analysis of food-based dietary guidelines." Revista de Nutrição 34, no. : 1.
Biopreservatives have received considerable attention in recent years as natural alternatives to synthetic preservatives. This seems to be a response to an increased demand for natural and organic foods. This study investigates the potential market for products enriched with biopreservatives in Italy. Data were collected from a sample of Italian consumers (N = 479) using a web-based survey. The main results indicate that 64% of respondents declared themselves to be willing to consume biopreservatives only if they replaced synthetic preservatives. Principal component analysis (PCA) was applied to reduce the number of variables. The factorial scores of the components obtained from PCA were used for a Cluster Analysis related to consumers’ perceptions about biopreservatives. Moreover, the survey highlights that the respondents had positive opinions about biopreservatives, although they showed difficulty in perceiving the exact meaning of the term. The study could provide useful implications for food manufacturers and facilitate the design of marketing strategies for foods enriched with biopreservatives.
Maria Perito; Emilio Chiodo; Annalisa Serio; Antonello Paparella; Andrea Fantini. Factors Influencing Consumers’ Attitude Towards Biopreservatives. Sustainability 2020, 12, 10338 .
AMA StyleMaria Perito, Emilio Chiodo, Annalisa Serio, Antonello Paparella, Andrea Fantini. Factors Influencing Consumers’ Attitude Towards Biopreservatives. Sustainability. 2020; 12 (24):10338.
Chicago/Turabian StyleMaria Perito; Emilio Chiodo; Annalisa Serio; Antonello Paparella; Andrea Fantini. 2020. "Factors Influencing Consumers’ Attitude Towards Biopreservatives." Sustainability 12, no. 24: 10338.
In this paper, we investigated educated millennials’ evaluation of credence attributes in food products containing genetically modified organisms (GMO products). Our goal is to assess whether beliefs about GMO products are determined by scientific knowledge alone or if they are affected by other factors such as trust in information providers and use of social media. The focus on millennials is motivated by the increasing relevance of this social group in the public debate and by their extensive use of social media. We surveyed a sample of 215 Italian college students, confronting them with questions about safety, environmental impact and ethical issues in GMO product consumption. Using an ordered probit regression model, we found that educated millennials build their beliefs using a mix of scientific knowledge and trust in information providers. The role of the two drivers depended on the issue considered. Scientific knowledge drove beliefs in health claims, while trust in information providers was a driving factor in almost all claims. After controlling for trust effects, we did not find evidence of impact of confidence in the reliability of traditional and social media on beliefs. This result contradicts previous literature.
Carlo Russo; Mariarosaria Simeone; Maria Angela Perito. Educated Millennials and Credence Attributes of Food Products with Genetically Modified Organisms: Knowledge, Trust and Social Media. Sustainability 2020, 12, 8534 .
AMA StyleCarlo Russo, Mariarosaria Simeone, Maria Angela Perito. Educated Millennials and Credence Attributes of Food Products with Genetically Modified Organisms: Knowledge, Trust and Social Media. Sustainability. 2020; 12 (20):8534.
Chicago/Turabian StyleCarlo Russo; Mariarosaria Simeone; Maria Angela Perito. 2020. "Educated Millennials and Credence Attributes of Food Products with Genetically Modified Organisms: Knowledge, Trust and Social Media." Sustainability 12, no. 20: 8534.
Food made with upcycled ingredients has received considerable attention in very recent years as a result of the need to both reduce waste and increase food nutritional properties. However, consumer acceptance of these novel foods is fundamental to their market uptake. This paper aims to assess the likelihood of the acceptance of food obtained from upcycled ingredients of olive oil productions and its association with some relevant recent consumption trends, such as organic food consumption and attention to food origin. In addition, particular attention is given to age group behaviors to appraise the differences between generations. Results suggest that, despite the negative influence of food technophobia, a core of sustainability-minded consumers seems to emerge that is interested in organic or local products, that could also favor the uptake of these novel food made with upcycled ingredients in the market. Results suggest that developing organic or “local” food products with upcycled ingredients can increase the probability of consumer acceptance.
Maria Angela Perito; Silvia Coderoni; Carlo Russo. Consumer Attitudes towards Local and Organic Food with Upcycled Ingredients: An Italian Case Study for Olive Leaves. Foods 2020, 9, 1325 .
AMA StyleMaria Angela Perito, Silvia Coderoni, Carlo Russo. Consumer Attitudes towards Local and Organic Food with Upcycled Ingredients: An Italian Case Study for Olive Leaves. Foods. 2020; 9 (9):1325.
Chicago/Turabian StyleMaria Angela Perito; Silvia Coderoni; Carlo Russo. 2020. "Consumer Attitudes towards Local and Organic Food with Upcycled Ingredients: An Italian Case Study for Olive Leaves." Foods 9, no. 9: 1325.
Purpose The purpose of this paper is to contribute to the current literature on consumer acceptance of cultured meat and to investigate the main factors that might affect it. Design/methodology/approach Data were collected from a sample of 490 consumers in Italy, using a web-based survey. The empirical analysis follows an exploratory approach based on the training and checking of a random forest model. Findings An important finding of this study concerns the overall positive perception of cultured meat on the part of the interviewees in a country that is the fifth-largest meat producer at the European level. Age, environmental and ethical issues, and scepticism about new food technologies are the most important factors that guide consumer acceptance of cultured meat. The results suggest that in order to increase cultured meat acceptance it would be important to inform and educate consumers towards new food and new food production methods. Research limitations/implications The sample analysed in this study is not representative of the whole national population, as it happens in most papers dealing with new food. Originality/value Although the conclusions of this exploratory study cannot be over-generalized, the results provide interesting insights on how to increase cultured meat acceptance in view of the possible development of a new market for cultured meat.
Nadia Palmieri; Maria Angela Perito; Claudio Lupi. Consumer acceptance of cultured meat: some hints from Italy. British Food Journal 2020, 123, 109 -123.
AMA StyleNadia Palmieri, Maria Angela Perito, Claudio Lupi. Consumer acceptance of cultured meat: some hints from Italy. British Food Journal. 2020; 123 (1):109-123.
Chicago/Turabian StyleNadia Palmieri; Maria Angela Perito; Claudio Lupi. 2020. "Consumer acceptance of cultured meat: some hints from Italy." British Food Journal 123, no. 1: 109-123.
This study is aimed at evaluating the relative influence of socio-demographic and psychological features that rule the extent to which consumers engage in the circular economy, purchasing waste-to-value (WTV) food enriched with ingredients otherwise wasted in the supply chain. 477 Italian consumers replied to a web-based questionnaire administered through different social media networks. Two different consumers’ purchase intentions were analysed: consumers were asked both if they would be willing to buy WTV food and if they would buy WTV food if this would help to reduce the environmental impact of agricultural production. Binary logistic regressions are estimated to appraise the eventual drivers of consumers’ statements. Among these drivers, attention was given to aspects related to the generalised aversion to new foods, i.e. food neophobia (FN) and the aversion to food processed in new ways, i.e. food technology neophobia (FTN). Other relevant economic and demographic factors were investigated, together with aspects related to generalised trust, purchase behaviours and preferences. The main results indicate that 56% of respondents declared to be willing to buy WTV food, however, FN and FTN negatively influence the probability of stating a positive purchase intention. Consumers who give importance to reading food labels and think that food could have environmental or health benefits, are more likely to be willing to buy WTV food. In addition, a core of sustainable consumers seems to emerge who express a positive purchase intention for WTV food to reduce the environmental impact of production and give importance to the origin and nutritional values of products. In conclusion, policy implications are drawn.
Silvia Coderoni; Maria Angela Perito. Sustainable consumption in the circular economy. An analysis of consumers’ purchase intentions for waste-to-value food. Journal of Cleaner Production 2019, 252, 119870 .
AMA StyleSilvia Coderoni, Maria Angela Perito. Sustainable consumption in the circular economy. An analysis of consumers’ purchase intentions for waste-to-value food. Journal of Cleaner Production. 2019; 252 ():119870.
Chicago/Turabian StyleSilvia Coderoni; Maria Angela Perito. 2019. "Sustainable consumption in the circular economy. An analysis of consumers’ purchase intentions for waste-to-value food." Journal of Cleaner Production 252, no. : 119870.
This paper explores the role of immigrants within farms and is framed within constructivist approaches to the analysis of immigrants in rural areas. The aim of the paper is to analyse migrants’ contributions to building up multifunctional agricultural systems. To achieve this purpose, a sound empirical analysis is carried out, built on the profile of farms employing immigrants, with special reference to three indicators: the style of farming, territorial localisation of farming activity and the qualification held by the immigrant employed in the farm. The results of analysis confirm a diversified range of contribution on behalf of migrants, with strong diversification on the basis of workers’ provenance. The results of the study suggest that an adequate policy action targeted to the immigrants may bring about positive effects in terms of multifunctionality building at both the individual and territorial level.
Marcello De Rosa; Luca Bartoli; Sandra Leonardi; Maria Angela Perito. The Contribution of Immigrants to Multifunctional Agricultural Systems in Italy. Sustainability 2019, 11, 4641 .
AMA StyleMarcello De Rosa, Luca Bartoli, Sandra Leonardi, Maria Angela Perito. The Contribution of Immigrants to Multifunctional Agricultural Systems in Italy. Sustainability. 2019; 11 (17):4641.
Chicago/Turabian StyleMarcello De Rosa; Luca Bartoli; Sandra Leonardi; Maria Angela Perito. 2019. "The Contribution of Immigrants to Multifunctional Agricultural Systems in Italy." Sustainability 11, no. 17: 4641.
Over the last few years, the origin of the local product has played a central role in consumer choices. This study explores what Italian consumers want and look for when purchasing olive oil by combining a web-based survey and a perceived analysis technique. In particular, preferences for different olive oil attributes as well as the psychographic traits of respondents were revealed through a web-based questionnaire administered to Italian consumers (N = 179). From this questionnaire, respondents who indicated their availability to participate further underwent a preference test under blind conditions (N = 99). Respondents also did an expectation test based on the visual observation of the labels. Results showed that the majority of consumers considered local production, PDO and region as factors of highest importance in determining olive oil quality.
Maria Angela Perito; Giampiero Sacchetti; Carla Daniela Di Mattia; Emilio Chiodo; Paola Pittia; I.Sam Saguy; Eli Cohen. Buy Local! Familiarity and Preferences for Extra Virgin Olive Oil of Italian Consumers. Journal of Food Products Marketing 2019, 25, 462 -477.
AMA StyleMaria Angela Perito, Giampiero Sacchetti, Carla Daniela Di Mattia, Emilio Chiodo, Paola Pittia, I.Sam Saguy, Eli Cohen. Buy Local! Familiarity and Preferences for Extra Virgin Olive Oil of Italian Consumers. Journal of Food Products Marketing. 2019; 25 (4):462-477.
Chicago/Turabian StyleMaria Angela Perito; Giampiero Sacchetti; Carla Daniela Di Mattia; Emilio Chiodo; Paola Pittia; I.Sam Saguy; Eli Cohen. 2019. "Buy Local! Familiarity and Preferences for Extra Virgin Olive Oil of Italian Consumers." Journal of Food Products Marketing 25, no. 4: 462-477.
We propose an industrial organization model to analyze the role of bargaining power and liability rules in creating incentives for downstream and upstream supply chain operators to invest in good practices. We investigate the case in which either upstream production practices or downstream distribution may cause product contamination resulting in noncompliance with the authorized thresholds of residues (maximum residue limit [MRL]). We provide a comparative analysis of the retailers’ liability rule-based accountability and the liability rule “polluter pays,” which penalizes an operator who is directly responsible for a noncompliant product. We show that choosing the optimal liability rule is a complex problem, as the choice depends on the effectiveness of food safety controls and on the magnitude of the fine associated with rejecting noncompliant products. Moreover, the choice of the liability rule can change the negotiating power of both operators and, according to the rule chosen, the retailer will have to pay a higher or lower input price. [EconLit citations: L15, L22, Q18].
M.Z. Boutouis; A. Hammoudi; W. Benhassine; M.A. Perito. Uncertainty of food contamination origin and liability rules: Implications for bargaining power. Agribusiness 2017, 34, 77 -92.
AMA StyleM.Z. Boutouis, A. Hammoudi, W. Benhassine, M.A. Perito. Uncertainty of food contamination origin and liability rules: Implications for bargaining power. Agribusiness. 2017; 34 (1):77-92.
Chicago/Turabian StyleM.Z. Boutouis; A. Hammoudi; W. Benhassine; M.A. Perito. 2017. "Uncertainty of food contamination origin and liability rules: Implications for bargaining power." Agribusiness 34, no. 1: 77-92.
Consumer appreciation for food environmental attributes has recently gained in importance. The health-related attributes have received less attention in the literature, if organic farming products are excluded. We measure the consumer willingness to pay (WTP) for a traditional Italian product, pasta, when environmental and healthy attributes are added to it in turn. Relying on the prospect theory and on the bundling/unbundling debate, attributes cannot be perceived by consumers in absolute values. Accordingly, we assess if the way in which attributes are presented to consumers influences their WTP by comparing an “unbundling” approach—informing consumers of all product attributes and then subtracting one of them, to a “bundling” approach, progressively adding further attributes to the product’s description. To do this, we administered a questionnaire to a sample of households in North-Central Italy. WTP is elicited using an attribute based referenda format, slightly modified in accordance with our research objectives. The results show that Italian consumers, with the exception of specific subgroups, tend to prefer a traditional pasta product, probably because of both their taste preferences and eating habits. Some evidence emerged of an endowment effect, consumers valuing environmental attributes more when they feel themselves entitled to them.
Edi Defrancesco; Maria Angela Perito; Irene Bozzolan; Leonardo Cei; Gianluca Stefani. Testing Consumers’ Preferences for Environmental Attributes of Pasta. Insights from an ABR Approach. Sustainability 2017, 9, 1701 .
AMA StyleEdi Defrancesco, Maria Angela Perito, Irene Bozzolan, Leonardo Cei, Gianluca Stefani. Testing Consumers’ Preferences for Environmental Attributes of Pasta. Insights from an ABR Approach. Sustainability. 2017; 9 (10):1701.
Chicago/Turabian StyleEdi Defrancesco; Maria Angela Perito; Irene Bozzolan; Leonardo Cei; Gianluca Stefani. 2017. "Testing Consumers’ Preferences for Environmental Attributes of Pasta. Insights from an ABR Approach." Sustainability 9, no. 10: 1701.
Purpose This study is in line with the debate concerning the compatibility between the qualitative and quantitative food production objectives. The purpose of this paper is to identify the causal relationship that may exist between public food safety regulations (specifically, the maximum authorised levels of chemical or microbiological contaminants), and the expected price in the spot markets (wholesale markets, for example). Design/methodology/approach The authors propose a theoretical industrial economic model that identifies the causal link which may exist between public food safety regulations (e.g. the maximum authorised levels of chemical or microbiological contaminants), the expected price in domestic markets, and the rate of exclusion of local producers. This general model allows one to characterize the price formation process in markets subject to maximum residue level constraints by focusing on the role of the official inspection systems established by public authorities. Findings The authors show how strengthening official controls does not systematically impact negatively on producers’ participation and does not always decrease supply. Moreover, the authors show that reinforcing the maximum permitted contamination thresholds is not always sufficient for ensuring consumer health. Originality/value The originality of the model is that it shows how all variables (economic and sanitary variables) interact in the formation of agricultural prices and determine the final size of the productive system (number of active producers). The characterisation of the market price as a function of producers’ investment efforts and of the level of official control reliability allows one to determine both the total supply and the proportion of this supply that is contaminated (i.e. does not comply with the maximum threshold of contamination).
Nacim Nait Mohand; Abdelhakim Hammoudi; Mohammed Said Radjef; Oualid Hamza; Maria Angela Perito. How do food safety regulations influence market price? A theoretical analysis. British Food Journal 2017, 119, 1687 -1704.
AMA StyleNacim Nait Mohand, Abdelhakim Hammoudi, Mohammed Said Radjef, Oualid Hamza, Maria Angela Perito. How do food safety regulations influence market price? A theoretical analysis. British Food Journal. 2017; 119 (8):1687-1704.
Chicago/Turabian StyleNacim Nait Mohand; Abdelhakim Hammoudi; Mohammed Said Radjef; Oualid Hamza; Maria Angela Perito. 2017. "How do food safety regulations influence market price? A theoretical analysis." British Food Journal 119, no. 8: 1687-1704.
In the Italian agrifood sector, one observes heterogeneity in the types of quality certification processes. This heterogeneity cannot be explained by standard governance theories like transaction costs economics (TCE). We use the governance value analysis (GVA) perspective that synthesizes TCE and a resources-based view (RBV), to suggest that the observed heterogeneity in organizational forms is a result of heterogeneous differentiating strategies that farms have pursued in the face of competitive pricing pressures. To empirically test GVA, data are obtained using a survey methodology on lamb meat produced by local farms in the Abruzzo region of Italy, challenged by price-costs squeeze. Our empirical test evidences the relevance of the adopted approach, enlightening different organizational arrangements, strictly linked to both the strategic positioning and to the farms’ resources and core competencies.
Maria Angela Perito; Marcello De Rosa; Luca Bartoli; Emilio Chiodo; Giuseppe Martino. Heterogeneous Organizational Arrangements in Agrifood Chains: A Governance Value Analysis Perspective on the Sheep and Goat Meat Sector of Italy. Agriculture 2017, 7, 47 .
AMA StyleMaria Angela Perito, Marcello De Rosa, Luca Bartoli, Emilio Chiodo, Giuseppe Martino. Heterogeneous Organizational Arrangements in Agrifood Chains: A Governance Value Analysis Perspective on the Sheep and Goat Meat Sector of Italy. Agriculture. 2017; 7 (6):47.
Chicago/Turabian StyleMaria Angela Perito; Marcello De Rosa; Luca Bartoli; Emilio Chiodo; Giuseppe Martino. 2017. "Heterogeneous Organizational Arrangements in Agrifood Chains: A Governance Value Analysis Perspective on the Sheep and Goat Meat Sector of Italy." Agriculture 7, no. 6: 47.