Xinwei (Leo) Li is a PhD candidate in the department of Logistics and Operations Management, Cardiff Business School, Cardiff University, UK. He holds an MSc degree in management with business finance from the University of York in the UK. He has published in the Journal of Retailing and Consumer Services. Xinwei’s main research interests lie in the areas of information systems, supply chain management, corporate social irresponsibility, fake news, and global relocation strategies. His work adopts experimental design, eye-tracking techniques, and social media big data analytics.