As the sharing economy continues to diffuse in the global sphere, this paper seeks to understand the relevant behavioral antecedents for individuals to supply resources in technology-enabled platforms, especially in environments where resource scarcity subsists and the cultural landscape varies. Explicitly, we examine the impact of a set of belief factors and the individual-level collectivistic orientation on the core constructs of the Theory of Planned Behavior. A web-based survey was carried out in the Philippines, and a total of 365 valid responses were analyzed using partial least squares structural equation modeling. Results show that attitude and perceived behavioral control strongly drive the consumers’ intention to share resources in the sharing economy. Attitude is markedly preceded by altruistic and social tenets traditionally attached to sharing practices, while perceived behavioral control is endorsed by perceived trust and ease of use. Also, this work recognizes the attributions of culture to behavior as evidenced by the significant positive effect of collectivism towards the subjective norm. However, the potency of subjective norms on behavioral intention is argued. The study findings offer relevant insights to existing and prospective sharing economy platform providers in fostering peer-provider participation in the less developed world.

What makes tourists revisit a particular destination? Contemporary researchers have approached this problem through the lenses of various operant conditioning models. The current study explores the dimensions of ecotourism and destination loyalty anchoring on the expectation-confirmation theory. The findings confirm that factors such as destination image, tourist satisfaction and tourist experience significantly predict destination and ecotourism loyalty. The investigation first employs a confirmative factor analysis (CFA) model with a marker to inspect correlations among the latent variables. After the constructs are validated through the CFA procedure, a series of hierarchical regressions are introduced to test the hypotheses formulated. The empirical observations approve of all direct and indirect pathways in the structural equation model. For the purpose of the study, 522 Vietnamese tourists who travelled to the Czech Republic for tourism were recruited. The examination has profound marketing implications for ecotourism businesses and DMOs to improve their delivery models.

Purpose: An extant literature review of hospitality manpower performance reveals the scarcity of green skills among young graduates of hospitality management in the Asian context. Studies signal the discrepancy between knowledge imbibed and skills acquired. The current study is a call to action to identify the barriers to green training at the academic level.Design/methodology/approach: The paper is based on a qualitative investigation by senior academics from Asian countries. Thematic analysis is the primary method deployed.Findings: Four major themes emerged from the analytical exercise. They include lack of resources, policies and regulations, an overburdened curriculum and awareness. Interestingly, the themes are in tandem with the Tourism Education Futures Institute (TEFI) value framework for nurturing sustainability practices in the hospitality industry through systematic programming of hotel management education.Practical implications: In order to meet the United Nations Sustainable Development Goal 2030 (Goal 4) of ensuring lifelong strategic education to foster sustainability, the green skill–knowledge gap must be bridged at the academic level. The current paper sheds light on how the synergy between industry and academia can address this knowledge–skill gap and develop sustainable capacities in the long run.Originality/value: This study used a qualitative dataset, and the findings contribute to the sustainability literature. Further studies can be undertaken using big data in varied settings.

The frigate tuna industry in the Sogod Bay area of Southern Leyte is constrained by various factors. The study aimed to look for effective pathways and linkages for upgrading the industry, transforming it to a highly competitive and profitable system for the poor and marginalized people of the Sogod Bay area. Examination of the value-creating flow of the industry from the input supply sector, production, trading until the finished goods are delivered to the end consumers was done. Participatory systems analysis was used to examine the profitability of an existing value chain, identify problems and areas for improvement for frigate tuna enterprise in Limasawa Island and selected communities in Sogod, Southern Leyte, Philippines. Value chain mapping showed fresh frigate tuna traded to local buyers, trader-assemblers and brokers in Pasil Fish Port, Cebu City. Downstream, retailers traded products directly to institutional buyers. Data revealed that at the current market situation, there is 48.83% excess demand of frigate tuna. Chain performance analysis also showed that traders in Limasawa generated higher net returns than the upstream players in Sogod, Southern Leyte. Moreover, upstream players across study sites are alarmingly facing declining catch per unit effort in their fishing activity. Logistic issues and external influences were evident in the area. The presence of large fishing vessels in a “no fishing” area aggravated the decline in the catch per unit effort of frigate tuna in the Sogod Bay area. Strategies to upgrade the chain are forwarded to bring back the frigate tuna enterprise, thus, generating more benefits and opportunities for high value adding products where the poor and marginalized sectors in the selected AAS communities can participate.