Dr.Takawira M Ndofirepi is a seasoned academic and researcher with a strong background in business administration. He holds a Doctor of Business Administration from the Central University of Technology, South Africa, where he specialized in entrepreneurship. His research expertise lies in the areas of entrepreneurship development, consumer behaviour, and general management. His contributions to the field have been recognized through his appointment as a National Research Foundation Y-rated researcher and his role as a Visiting Research Fellow at the Central University of Technology, South Africa. Dr. Ndofirepi is currently a Postdoctoral Research Fellow at the UNISA School of Business Leadership