Zuhal Gök Demir is an Associate Professor teaching at Akdeniz University, Faculty of Communication, Department of Public Relations and Publicity. She completed her bachelor's degree at Ege University, Faculty of Letters, Department of English Language and Literature in 2005, her master's degree at Akdeniz University, Institute of Social Sciences, Department of Public Relations and Publicity in 2007, and her PhD degree at Akdeniz University, Institute of Social Sciences, Department of Communication in 2016. Her academic interests are strategic public relations, corporate reputation, crisis communication, and communication in non-governmental organizations.