Kai Xin, Tay is the senior lecturer of tourism management at the Faculty of Business, Economics, and Accountancy, University Malaysia Sabah, Malaysia. Her main research interests are tourism planning, marketing in tourism, tourist behavior, and sustainability practices.
Kai Xin, Tay is the senior lecturer of tourism management at the Faculty of Business, Economics, and Accountancy, University Malaysia Sabah, Malaysia. Her main research interests are tourism planning, marketing in tourism, tourist behavior, and sustainability practices.