As Virtual Reality games started gaining popularity with the masses, growing addiction to these games was quite typical. Research has shown that technological advancements such as social media can result in addiction [1], and VR gaming is no exception to this. Therefore, suitable measures need to be taken to deal with such addictions. The objective of this research is to investigate and identify the negative impacts of Virtual Reality gaming addiction and study ways in which this addiction can be treated. This research has used primary and secondary data collection methods such as digital search and surveys. Both qualitative and quantitative data were collected to understand VR gaming addiction, to find out why such games are addictive, what are the impacts of such addiction and whether any measures are taken to solve this problem. The research clearly identified that there is very minimal work that has been done in dealing with VR gaming addiction and therefore has proposed solutions to deal with VR gaming addiction.

Enterprise Systems such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Supply Chain Management (SCM) can be regarded as the most innovative developments in modern day information systems. Leading Enterprise systems such as SAP, Oracle, Sage, Microsoft etc. With high adoption of these Enterprise systems, it is no longer sufficient for a new graduate to have knowledge of an academic subject as increasingly it is necessary for students to gain those skills which will enhance their prospects of employment. In order to bridge this gap, Universities and Technical Institutes to incorporate training on enterprise systems technology with curriculum of related courses. A leading Academic Institution in the United Arab Emirates (UAE) has established an initiative to ensure that each of its students engages with hands-on skills and has embedded this within the academic curriculum for all disciplines under its “Learning By Doing (LBD)” strategy. The integration project was conceptualized after thorough Literature Review, followed by meticulous planning, implementation and validation phases. The objective of the paper is to illustrate a successful model of experiential learning through design of a curriculum that is enriched through the hands-on experience gained by students working on a leading Enterprise System (ES) system - SAP.

In recent years, Open Source Software (OSS) has gained a popularity in the government sector because of its potential advantages. Developed countries the United States of America, Australia and United Kingdom have adopted OSS in their government sector in an exceptional manner (resource). Though the United Arab Emirates government in general and Dubai government are excelling in every field of the Information Technology and Science, yet it has not utilized this type of software to fullest benefit.

Binaural beats are a brainwave entrainment technology designed to put your brain into the same activity state as when you are meditating using traditional methods. This research includes defining Binaural Beats, proving their existence, listing the positive and negative impacts of Binaural Beats, and assessing the existing UAE and UK cyberlaws, to evaluate the existence of regulations and laws addressing the use of Binaural Beats. This research includes the impacts of Binaural Beats in the Healthcare, Education, Entertainment, IT Security, and Creativity fields. Moreover, this research does not address digital drug devices that are meant to replace routine medical tablets found at pharmacies and medicine factories. Though there is no huge amount of primary data, it has significant amount of analysis of secondary data from peer reviewed articles and thus the findings have a credible ground. As less research has been done in this field, the results could be of value to researchers to extend its findings further.

Digital Marketing is term used to describe marketing products or services using digital technologies. It is mainly based on the internet, and it can refer to advertising through digital channels such as search engines, websites, social media, email, and mobile apps. Millennial generation consists of individuals born between 1982 and 2002, they are the demographic social influencers. Financial Institutions such as banks are searching for new ways to market products and services to attract millennials. It is important for banks to use digital marketing for millennial generations since they are avid fans of the visual platform. Buyer Persona is a semi-fictional representation to represent what prospective customers are thinking and doing, as it gives real data about existing customers. In order to focus on each category of customers, its necessarily to create buyer persona. It is one of the unique methods banks could use for marketing. This research has examined digital marketing tools and consumer behaviour of millennial generation and have proposed the techniques of creating specific buyer persona through a framework. This framework could be used by banks in order to create specific marketing strategies for marketing financial services to individuals of the millennial generations.

Retention and success of students are critical factors determining the effectiveness of an institution of higher education. Student retention is significant, considering the prevailing environments of accountability and budgetary constraints.[1]. In this context, institutions of higher education must take measures that will enhance student retention. The conditions that lead to early exit of students must be remedied and actions should be taken to improve student success. This paper considers the academic system at Higher Colleges of Technology, U.A.E and proposes an early- alert system that will help to identify “at-risk” students in under-graduate level programs and assign appropriate peer-tutoring support to such students. An early-alert system can catch the problem when it is still solvable, and the student still has a chance to improve his/her performance. A well-established peer-tutoring system in the institution can take-over at this point to give the necessary academic support to the identified students. A manual, early-alert system that can be automated is detailed in this paper. This early-alert system, ifimplemented along with the supporting peer-tutoring system at any educational institution, should increase academic success for students, which in turn, should increase student retention. This, therefore should benefit all the stakeholders at large.