Urban parks have consistently played an important role in people's living environment, reflecting house prices and the extent of the people's attention. Although many studies have been conducted in this filed, the consolidated related research has not been discussed often. Therefore, related papers on the impact of urban park green spaces on housing prices in recent years should be sorted out. Different choices of urban parks and green areas will undoubtedly influence research methods, housing preferences and the nature of the effects. Consequently, a logical framework of previous studies must be constructed. This study will review the literature from four aspects: (i) review of research methods on how park green spaces affect home prices (i.e., Research techniques, such as hedonic price analysis methods, geographically weighted regression models and neural network models, are frequently used in studies, and methodological advancements have helped the field advance); (ii) examining the varying effects of the same or similar types of parkland on home values; (iii) review of studies on the subject, analyzing variations in the scope and degree of the effects of various parks on home values in terms of such factors as park size, accessibility and serving size and (iv) review of innovative research perspectives, translating the issue of impact of parklands on housing prices into a study of the capitalization and amenity of parklands.

This study investigates the interaction between the accessibility of various urban public facilities and the price of urban space by analysing the influence of urban hospitals and rail accessibility on housing prices. In recent years, with the development of social civilisation and the influence of COVID-19, people have become increasingly interested in the quality of hospitals in their living environment. This makes medical convenience (hospital accessibility) a crucial element in determining housing prices. At the same time, people regard rail as one of the important means to access hospitals. Therefore, demonstrating the intrinsic value of accessibility to hospitals and rail in residential areas is essential. As a point of reference, this paper presents an empirical analysis of Fuzhou, Fujian Province, China, a city in a developing nation with relatively widespread access to hospitals during a significant rail construction period. The study demonstrates the interaction between hospital and rail accessibility and their moderate influence on housing prices, which is geographically heterogeneous. The study also determines the optimal metric model for assessing geographical interaction based on the significance and stability of the interaction in geographic space. It concludes with a discussion of the findings and social recommendations.

New digital technologies are greatly affecting people’s lives and are dramatically changing marketing operations. Consequently, advertising, promotion and more generally marketing communications going through a major digital metamorphosis. Further, the rise of Virtual Reality (VR), Augmented Reality (AR), digital marketing and advertising breaks the boundary between the physical world and the digital world. By means of these technologies, advertising may achieve a new level of promotion, branding and consumer involvement. Therefore, it deems essential to investigate the relationship between AR advertising and consumer behavior as well as their overall experience with AR. It would be imperative to explore the relationship between this new digital technology and consumers, so as to predict future trends in the development of advertising. This paper set the basis for such an inquiry by proposing a framework for evaluating a new technology such as AR on its applicability to advertising and digital marketing communications.

The distinct cultural environment of various regions leads to unique consumer preferences for building facades, including the colours and materials that are used for the exteriors of condominium buildings. Understanding these preferences holds significant industry reference value for urban planning authorities and residential development companies. However, the colour and material aesthetic preferences of consumers for building facades have not received much research attention. To fill this gap, this study empirically investigates these preferences within the cultural context of Fuzhou, China. Using house prices as a reference perspective and econometric methods as research tools, this study explores the specific aesthetic preferences of urban consumer groups and compares the preferences of groups with different levels of consumption. The results confirm the existence of specific consumer preferences for building facade colours and materials and a close connection among the variations in these preferences and various combinations of facade colours and materials. Different quantities and types of materials can lead to distinct preferences for the quantities and features of facade colours. Apart from providing precise professional insights for urban planning authorities and residential developers, this study also offers a feasible conceptual reference for future studies to be conducted in other regions.

The colour of a building facade is an important attribute that significantly influences consumers’ purchasing intentions towards commodity buildings. This influence is often reflected in transaction prices, allowing researchers to extract consumers’ colour preferences and analyse their psychological states. However, there is a significant lack of relevant research in this area. Therefore, this research is the first attempt to explore urban consumers’ preferences for the colour of building facades using a housing price measurement system. It also conducts comparative analyses of the consumption psychology of different homebuying consumer groups. The innovative approach in this research can serve as a reference for exploring similar issues in other regions worldwide, and the empirical results of this research hold important professional value for fields such as social psychology and urban planning. Specifically, this research takes the city of Fuzhou, China, as an example, and it uses cross-sectional transaction data from second-hand residential communities in 2020 as its research reference. Through economic and geographical research methods, this study explores consumers’ preference for colour among various consumer groups. The research reveals that the overall homebuying consumer groups in Fuzhou have specific preferences for the quantity and characteristics of facade colours. Furthermore, consumer preferences vary among different income levels and geographic locations of homebuying consumer groups. Finally, the research estimates the possible reasons for these preference differences.