Ljerka Cerović

Prof. Dr. Ljerka Cerović

Faculty of Economics and Business, University of Rijeka, Ivana Filipovića 4, 51000 Rijeka, Croatia

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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27 June 2017 in Naše gospodarstvo/Our economy
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Journal Article
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Dario MaradinDario Maradin
Dario Maradin
Ljerka CerovićLjerka Cerović
Ljerka Cerović
TMTrina Mjeda
Trina Mjeda
Rapid economic development has resulted in the more frequent use of renewable energy technologies. On the other hand, the production and use of renewables fosters the development of new technologies, creating many new opportunities for entrepreneurial-minded individuals and, consequently, the economy in general. Renewable energy technologies have a multiplier effect in spurring the economy and the development of not only the energy sector but also all the supporting activities related to such industry. The purpose of this research is to analyse both the positive and the negative economic effects of investing in various renewable technologies, as well as to confirm, by means of the energy-economy model, the benefit of such technologies in boosting the economy.

1 January 2013 in Economic Research-Ekonomska Istraživanja
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NDNikolina Dukić
Nikolina Dukić
ABAndrea Arbula Blecich
Andrea Arbula Blecich
Ljerka CerovićLjerka Cerović
Ljerka Cerović
The main goal of this paper is to elaborate the importance of health literacy in cost-effective utilization of health care services which influence the efficiency of the entire health care sector. In order to complement the theoretical framework of the economic implications and the circular influence of health literacy on the economy, an empirical analysis was carried out using S–TOFHLA. The results suggest that the patients’ personal characteristics and the accessibility to health care services influence the level of health literacy which affects the health care costs.

11 April 2024 in Energies
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Ljerka CerovićLjerka Cerović
Ljerka Cerović
AMAna Malnar
Ana Malnar
DSDorotea Sinčić
Dorotea Sinčić
The research problem of this paper is related to numerous open questions in the field of energy, its understanding, its use, and the challenges of the energy future. After the introductory part, in which a brief historical overview of energy literacy is provided, the paper focuses on energy literacy, its emergence, and the different approaches to its definition and measurement. The paper analyzes the energy literacy of students at the Faculty of Economics in Rijeka based on their cognitive, affective, and behavioral skills. Their knowledge about energy, energy processes, and the energy efficiency of the objects they encounter on a daily basis is examined. Their personal attitudes and values are examined through various forms of personal initiatives and active participation in energy sustainability projects. Finally, the habits and behavioral patterns that the respondents have in their daily lives and their tendencies to save energy resources and find energy-efficient solutions are examined. Despite some positive findings, the current results are not satisfactory and point to the creation of adequate public policies with a particular focus on education and the role of the corrective mechanisms of the state, but also the need for joint negotiations between policy makers, regulators, scientists, representatives of civil society, and the business community. The particular contribution of this work is reflected in being the first research of its kind conducted among Croatian economics students, as well as among Croatian students in general; in the creation of a research instrument that is conceptually consistent with the findings from the existing literature, but with an original set of questions within each energy literacy skill adapted to the cultural and sociological background of the respondents; and in a kind of progress from previous research by taking into account the quantitative aspect (in addition to the qualitative) assessment of the respondents’ energy literacy.

1 January 2014 in Turizam
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Ljerka CerovićLjerka Cerović
Ljerka Cerović
DDDanijel Drpic
Danijel Drpic
VMVedran Milojica
Vedran Milojica
Trends on the international tourist market are recording numerous changes almost on a daily basis, regarding the development of ecological tourist offer. Modern tourists are becoming more and more aware of the necessity of applying the principles of sustainable development in everyday life, so the same preferences are being expressed during their stay in their chosen tourist destination. The management of ecologically oriented tourist destination must pay special attention to the use of renewable energy sources, and in its micro-environment encourage an approach to business according to modern ecological standards. The implementation of renewable energy sources in tourism and hospitality industry aims at ensuring the improvement of business, profiling of an ecologically responsible tourist destination, repositioning of the current tourist offer on the international tourist market and achieving competitive advantages and conquest of a specific tourist segment of ecologically-oriented consumers. The aim of the research is to point out the advantages which sustainable development and application of renewable energy sources has on business development in tourism and hospitality industry, with a goal of improving competitive advantages and positive effect on the environment.

19 September 2020 in Economic Research-Ekonomska Istraživanja
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TMTrina Mjeda
Trina Mjeda
Nela Vlahinić LenzNela Vlahinić Lenz
Nela Vlahinić Lenz
Ljerka CerovićLjerka Cerović
Ljerka Cerović
This paper provides a detailed analysis of food expenditures of Croatian households by using microeconomic approach and food system modelling. The aim is to provide the in-depth research of Croatian food demand using a methodology that process household-level consumption data. Consequently, we estimate various economic and socio-demographic parameters affecting aggregate demand for food and empirically derive different food demand elasticities. QUAIDS model have been used in order to perform simultaneous modelling of a demand system with the assumption of a rational consumer, which behaves independently of other consumers. The research results show significant variability in household consumption, which is influenced not only by economic, but also by socio-demographic determinants of demand. The main findings do not deviate in large scale when compared with other (post)transition countries of a similar geo-political profile. These results provide a deeper understanding of Croatian households’ behaviour and could be used as a powerful tool in simulating the effects of public policy changes on a range of indicators, from the consumer well-being to the effects on budget revenues.

30 June 2018 in Management: Journal of Contemporary Management Issues
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MMMarcela Mišura
Marcela Mišura
Ljerka CerovićLjerka Cerović
Ljerka Cerović
VBVesna Buterin
Vesna Buterin
This study evaluates the relationship between corporate social responsibility (CSR) and the financial performance of companies operating within the global tobacco industry. According to the Forbes Global 2000 list, the research covers...