Detecting fake reviews can help customers make better purchasing decisions and maintain a positive online business environment. In recent years, pre-trained language models have significantly improved the performance of natural language processing tasks. These models are able to generate different representation vectors for each word in different contexts, thus solving the challenge of multiple meanings of a word, which traditional word vector methods such as Word2Vec cannot solve, and, therefore, better capturing the text’s contextual information. In addition, we consider that reviews generally contain rich opinion and sentiment expressions, while most pre-trained language models, including BERT, lack the consideration of sentiment knowledge in the pre-training stage. Based on the above considerations, we propose a new fake review detection model based on a pre-trained language model and convolutional neural network, which is called BSTC. BSTC considers BERT, SKEP, and TextCNN, where SKEP is a pre-trained language model based on sentiment knowledge enhancement. We conducted a series of experiments on three gold-standard datasets, and the findings illustrate that BSTC outperforms state-of-the-art methods in detecting fake reviews. It achieved the highest accuracy on all three gold-standard datasets—Hotel, Restaurant, and Doctor—with 93.44%, 91.25%, and 92.86%, respectively.

The goal of aspect-based sentiment analysis (ABSA) is to identify the sentiment polarity of specific aspects in a context. Recently, graph neural networks have employed dependent tree syntactic information to assess the link between aspects and contextual words; nevertheless, most of this research has neglected phrases that are insensitive to syntactic analysis and the effect between various aspects in a sentence. In this paper, we propose a dual-channel edge-featured graph attention networks model (AS-EGAT), which builds an aspect syntactic graph by enhancing the contextual syntactic dependency representation of key aspect words and the mutual affective relationship between various aspects in the context and builds a semantic graph through the self-attention mechanism. We use the edge features as a significant factor to determine the weight coefficient of the attention mechanism to efficiently mine the edge features of the graph attention networks model (GAT). As a result, the model can connect important sentiment features of related aspects when dealing with aspects that lack obvious sentiment expressions, pay close attention to important word aspects when dealing with multiple-word aspects, and extract sentiment features from sentences that are not sensitive to syntactic dependency trees by looking at semantic features. Experimental results show that our proposed AS-EGAT model is superior to the current state-of-the-art baselines. Compared with the baseline models of LAP14, REST15, REST16, MAMS, T-shirt, and Television datasets, the accuracy of our AS-EGAT model increased by 0.76%, 0.29%, 0.05%, 0.15%, 0.22%, and 0.38%, respectively. The macro-f1 score increased by 1.16%, 1.16%, 1.23%, 0.37%, 0.53%, and 1.93% respectively.

In online social networks, finding high-influence nodes is a crucial component of complex network research. A new book impact evaluation method based on user rating is proposed in this research for the social network created by the buying and selling behaviors on the e-commerce platform. It intends to rank the book nodes in accordance with customer feedback data following user purchases. The method calculates the influence score of a book by predicting its popularity based on user evaluations of the book. To verify the validity and accuracy of the method, the research analyzes a real review dataset from Amazon, a large e-commerce platform, and designs two comparison experiments with different time spans and compares them with five other web analytics metrics. The experimental findings show that the method is efficient and precise in evaluating the influence of book nodes.