Tamara Rajić graduated from the Faculty of Economics, University of Belgrade, in Serbia, in 2004 and from the same institution obtained MSc degree in 2010. She obtained doctoral degree from the Faculty of Organizational Sciences, University of Belgrade, in 2015. Prior to academic career, and upon graduation, she was employed in marketing research agency Marten Board Int. In the period from 2007 until 2015 she was employed as a teaching assistant at Techical faculty in Bor, University of Belgrade. Since 2016, she has been employed in Economics Institute a.d. Belgrade at the position of research associate. The main areas of her research interest are Consumer Behaviour, Relationship Marketing and Multivariate Statistics. She is a member of European Marketing and Management Association (EUMMAS).