This article examines the technological synergy of engineering, digitalization, nanotechnology, and intelligent digital marketing, focusing on its critical role in enhancing the economic security of corporate enterprises. In a rapidly evolving digital economy, leveraging technological innovations is essential for businesses to remain competitive and sustainable. This research specifically explores several applications of nanotechnology, including nano-enhanced materials that improve product performance, nanoscale sensors for real-time monitoring of production processes, and nano-coatings that provide durability and protection against environmental stressors. Moreover, it explores how savvy enterprise marketing strategies based on big data analytics and artificial intelligence can market to and empower consumers towards successful marketing campaigns to maximize commercial enterprise growth. By examining this homeostatic relationship in marketing and nanotechnology and addressing the mutual benefits of expediting engineering technologies, this study will highlight how integrating these systems can enhance the resilience of enterprises to economic fluctuations while boosting long-term viability. It reveals that finding new answers to technical change requires an expansive approach that integrates systems of engineering practice, nanotechnology, and digital marketing under a collaborative nexus toward building a more economically secure enterprise capability in today’s complex new market order.

Метою статті є розробка науково-методичного підходу до оцінки діагностики економічної безпеки суб’єктів господарювання на прикладі міста Києва та розрахунку інтегрального показника, що дає змогу узагальнити характеристики, які відображають найважливіші властивості представленого об’єкта дослідження. Доведено, що негативні наслідки суспільно-політичних трансформацій в Україні, тривале виснаження ресурсів суб’єктів господарювання в умовах перманентних структурних змін національної економіки, потребують практичних заходів із забезпечення належного рівня економічної безпеки бізнесу. Зроблено висновки, що багатогранність наукових поглядів щодо сутності й методики діагностики економічної безпеки, які можна застосувати й до суб’єктів господарювання, актуалізує питання дослідження ключових підходів до її оцінки, де предметом оцінювання виступають: безпосередньо об’єкт дослідження (обрано для дослідження діяльність суб’єктів господарювання міста Києва); фактори впливу на об'єкт відповідного дослідження (зовнішні та внутрішні загрози); система забезпечення економічної безпеки: заходи, які сприяють стабілізації функціонування всіх представлених складових об’єкта дослідження. Методика оцінки рівня захисту економічних інтересів ґрунтується на критеріях ефективності функціонування аграрного виробництва, а саме: спроможності учасників аграрного виробництва оптимально розподіляти й ефективно використовувати ресурси (ресурсна складова); можливості забезпечити на належному рівні потреби та цілі споживачів аграрної продукції, забезпечення трудовими ресурсами (соціальна складова); підтримка національних інтересів аграрного виробництва в умовах упливу глобалізаційних процесів (ринкова складова); інтенсифікація розвитку аграрного виробництва (інноваційна складова). Запропоновано використовувати функціонально-системний підхід, який дозволяє сформувати універсальний алгоритм для проведення діагностики економічної безпеки суб’єктів господарювання та обчислити інтегральний показник, що дає змогу узагальнити характеристики, які відображають найбільш важливі властивості представленого об’єкта дослідження. За результатами дослідження зроблено висновок, що суб’єкти господарювання міста Києва перебувають у зоні ймовірної небезпеки. Перебування рівня економічної безпеки суб’єктів господарювання міста Києва в цій зоні відображає інтенсивність систематичного їх руйнування, що насамперед потребує термінових заходів, орієнтованих на відновлення нормального стану виявлених кризових індикаторів.

Stakeholder theory dominates in revealing the features of the stakeholders’ influence on various entities; however, only few studies rely on it in the field of enterprises that select banks as financial partners. Considering the enterprise-bank relationship from the stakeholder theory perspective, this paper represents an approach to selecting strategies for interaction with this stakeholder type.The proposed approach includes the following steps: determining the interaction objectives for enterprises and banks; specifying and comparing potential partners; ranking banks to justify the chosen partner/partners for interaction; and selecting interaction strategies and forming the content of the behavior patterns inherent in enterprises (offensive or negotiation strategies). The criteria for choosing a strategy include the objectives of the interaction between enterprises (providing comprehensive services or satisfying individual financial needs) and their financial status that determines the interest of banks in partnership.The application of the proposed methodology for calculating rating indicators and the respective bank ranking showed that 18% of the banks included in the studied list of reliable Ukrainian banks have a high level of innovation activity and an acceptable level of banking service costs for business customers (that is, they implement a customer-oriented policy). Therefore, to receive comprehensive banking services combined with high or medium levels of banks’ interest in interaction, the paper recommends enterprises to choose a large-scale offensive strategy or a large-scale negotiation strategy, respectively.The stakeholder theory, as well as consideration of the criteria defined in the paper, will allow enterprises to choose interaction strategies that meet their needs for financial services and harmonize the interests of partners.

Introduction and objective: Zinc is a trace element that plays a role in stimulating innate and acquired immunity. The aim of the study was to determine the antiviral effect of the administration of zinc in COVID-19 patients. Material and methods: A literature search was performed in P Web...

The article substantiates aspects that are fundamental for the economic justification of the bank selection by enterprises as the main stage in the partnership formation. It also defines the development of a bank selection procedure taking into account the financial parameters and innovative orientation of banks.The proposed procedure for selecting banks includes two blocks. The first block is the comparison of banks in terms of reliability, which is determined based on indicators for assessing their financial risks and confidence of enterprises. The second block is the comparison of the most reliable banks according to the operational capabilities of Internet banking systems (in terms of functionality) and the intensity of promotion of innovative products and services that meet the needs of enterprises.The proposed bank selection procedure is mainly based on applying the classification functions that allow the reliability-based differentiation as well as comparison of banks. The proposals submitted with the aim to develop classification functions, as well as the bank selection procedure as a whole, were tested based on the financial statements and general information on the Ukrainian banks’ activity as of January 1, 2019. The following results were obtained while testing the developed procedure: It defines the features specific to dividing the analyzed Ukrainian banks into groups (70% are high-reliability banks, 7% are medium-reliability banks, and 23% are low-reliability banks). It also highlights the fact that reliable banks are focused on innovating and developing remote services for their business clients.

Topicality The relevance of the research of the economic interaction of the labor market and human resources in the healthcare sector is growing today, as it is necessary to involve all interested parties to effective interaction, to ensure the flexibility of higher and vocational education system by adjustment of labor training to the needs of employers. Aim and tasks. The goal of the study is to analyze the interaction of labor markets and education, identify the main disadvantages of this interaction and develop proposals to increase its productivity in the context of meeting the needs and interests of the subjects of these markets. Research results. The interaction of labor markets and educational services can be considered as coordinated behavior of entities engaged in economic activity in these markets in order to balance the supply and demand for skilled labor, create conditions for socio-economic growth of the national economy through the reproduction of human capital and increasing the competitiveness of the workforce. The economic interaction of the labor market and the human resources in the healthcare sector of Ukraine has been analyzed. An assessment of the competitiveness of the field of higher medical education and its institutions in the context of the economic interaction has been carried out. The level of the economic interaction of the educational services market and the labor market has been determined. The process of harmonization of the labor market of EU countries and Ukraine has been investigated. The main causes and disadvantages of the economic interaction of the educational services and the labor markets have been identified. The directions of improvement of the forecasting process of the labor market development as measures of improving the productivity of the studied processes are suggested. The approach to determining the competitive position of a higher medical education institution using a qualimetric approach has been considered, where educational and pedagogical work, personnel, scientific work and international activity are chosen as parameters. The main factor by the parameter of educational and pedagogical work is the medical work, which includes the following evaluation criteria: the number of university clinics, consultative and surgical activity of employees during the year, participation in the creation of clinical protocols, the availability of medical qualification among the teachers, technology acquisition of practical skills. According to the results of competitiveness assessment of higher education institutions, it is proposed to determine the following levels: critical (low); sufficient (average); high (higher than average); excellent (very high). Conclusion. The results of the study indicate an unsatisfactory level of the economic interaction of the labor market and the human resources in the healthcare sector in Ukraine, which is manifested in an imbalance in supply and demand for specialists in the relevant specialties, the low percentage of employed graduates of HEI, the high share of unemployed with higher education and the absence of direct connection between the amount of expenses on the education and the quality of educational services, the imperfection in the information support system and the poor state of forecasting processes in the main indicators of functioning and development of the labor market.