Brands are important in the consumer markets. They are the interface between consumers and the company, and consumers may develop trust and loyalty to brands. The aim of this study is to investigate the effects of brand communication and service quality in building brand loyalty through brand trust. The present study explores the relationship among brand communication and service quality in a relational context with an emphasis on understanding of the linking role of brand trust and loyalty. Overall consideration, automotive industry was selected as the relational exchange context for this research. Data were collected through random questionnaires from the randomly selected 258 consumers. The study was based on the development and administration of a self-administered survey and conducted in Turkey. The findings indicate that perceptions of brand communications and service/product quality can be viewed a antecedents to brand trust, in turn affects brand loyalty

Purpose – This study aims to: identify organizational and environmental factors affecting strategic decision-making speed; examine the relationship between those factors and innovation performance; and clarify the relationship between strategic decision-making speed and innovation performance. Design/methodology/approach – A survey was conducted on 73 large-scale firms operating in the manufacturing industry in Turkey, in May 2006 and December 2006. Findings – The research findings related to the linkage between participation and strategic decision-making speed indicate that extensive participation accelerates the pace of decision making. Research limitations/implications – This survey was conducted on CEOs and top managers of large-scale manufacturing firms operating in Turkey. Cultural differences may become evident from those findings. Also, results might be different if only small and medium-size firms, or firms in different industries were used. Originality/value – This survey is one of the first to examine the strategic decision speed and innovation performance relationship, revealing the positive effect of strategic decision speed on innovation performance. It is the first one to be conducted in an Eastern country like Turkey, filling the gap in the literature.

Information systems research lacks a validated scale for assessing and measuring the adoption of information and communication technologies (ICTs) by small- and medium-sized enterprises (SMEs). The relevant literature is limited in studies mainly concentrating on developing country settings. Furthermore, the emergence of new technological elements and increasing digitalization and digital transformation efforts in the last two years have changed how an organization utilizes and adopts ICTs. Therefore, it is inevitable that the conceptual dimensions proposed in the previous literature and the definitions of these dimensions will also alter. Hence, it is essential to revisit and validate the prior work and enhance it based on current vitality and developments. This study developed and validated a scale for measuring ICT adoption and digitalization for SMEs in a developing country context. The researchers followed an eight-step scale development procedure: (1) comprehensive literature review on ICT adoption and digitalization; (2) identification of dimensions of the level of ICT adoption and digitalization; (3) generation of items; (4) item refinement through focus group; (5) pretest of the measurement; (6) scale purification; (7) data collection; and (8) measurement evaluation. Within the Turkish setting, the ICT adoption scale was determined to have sufficient reliability and validity. Data for this study were gathered from 421 respondents of 219 Turkish SMEs. Supporting the multidimensionality of ICT adoption, 14 items and five dimensions (communication, internal integration, integration with customers, interorganizational integration, and strategic integration) constituted the ICT adoption construct. Considering the dominance of conceptual frameworks that were proposed based on developed countries and the prevalence of unidimensional constructs in the field, the developed multidimensional scale is expected to contribute significantly. Practitioners and policymakers can utilize the suggested scale to discover areas where specific changes are required for the digital transformation in SME utilization efforts that need attention. The outcomes can be applied to industrial sectors and different geographic contexts. By considering stage-based integration, the developed scale can also be used in future studies to investigate the effects of different variables on the extent of ICT adoption and the impact of ICTs on several organizational outcomes.

Researchers have begun to concentrate on the definition of organizational learning, the dimensions of organizational learning and how to develop the organizational learning capacity, because recent studies have found organizational learning to be a key factor in firm performance [2],[3],[6],[7]. Most of these researches have defined organizational learning as detecting error and fixing process. In addition, organizational learning capacity have been described as improvement of firm performance over time [10],[23]. Although the effects of organizational learning and organizational learning capacity have been examined by so many researches, there is no enough literature on the relationship between organizational learning capacity and innovation performance. This survey aims to fill that gap in literature by examining the effect of organizational learning capacity on firm innovative performance.The survey is conducted on 199 middle and senior managers of firms operating in metal industry in Marmara Region of Turkey. The obtained data from the questionnaires are analyzed through the SPSS statistical packaged software. Descriptive analysis, factor analysis, reliability analysis, correlation and regression analyses are used to evaluate the data. Analyses results revealed that two dimensions of organizational learning capacity (system orientation and knowledge acquisition-utilization orientation) affects firm innovative performance positively

High performing organizations achieving the sustainable growth have attracted attention of so many researchers in strategic management. The characteristics, structures, cultures and environments of those firms have been surveyed by many researchers. Most of these researches have revealed the importance of organizational capabilities in achieving sustainable growth in those high performing organizations. In this context, this survey has emphasized the leadership, market orientation and organizational commitment as the sources of sustainable growth in high performing organizations.The survey of this study is conducted on 343 middle and senior managers of 125 high performing firms operating in manufacturing industry in Turkey, between the years of 2008-2010. Firms fulfilling the criteria that (1) being indicated in the list of “Fortune 1000 of Turkey” between the years of 1997-2007, and (2) not being undergone a loss for those 10 years, are indexed as high performing firms. The obtained data from the questionnaires are analyzed through the SPSS statistical packaged software. Factor analysis, reliability analysis, correlation and regression analyses are used to evaluate the data. Analyses results revealed that two dimensions of market orientation (customer orientation and inter functional coordination) mediate the effects of the change oriented leadership behavior on organizational commitment

In recent years, there has been an increasing interest in the strategic management process which aims to achieve the performance outcomes that allow firms, including banks, to be competitive over time. This new concept requires new strategic alternatives for the companies. Today, banks need more flexible and faster organization structures to respond effectively to the customers’ growing various types needs in the dynamic markets. Thus, banks use more strategic alternative tools to increase their firm performance through their employees. These tools include some strategic orientations as customer and entrepreneurship orientations. In this framework, this paper aims to examine the impact of customer orientation and entrepreneurial orientation, at the level of frontline employees in banks, on individual service performance. To reach this aim a questionnaire survey is performed. The response of 346 frontline employees in banks provides the database that was analyzed using SPSS 15 program