Prof. Rui Shi serves as an Associate Professor at Yanshan University, China. She completed her doctoral study and obtained her PhD degree from Yanshan University from 2011 to 2018, laying a solid theoretical and methodological foundation in the fields of management and behavioral science. To further deepen her academic research and expand her research horizons, she continued her academic career and conducted systematic and in-depth postdoctoral research at Yanshan University between 2019 and 2022, focusing on innovative research directions intersecting behavioral decision-making and economic management. In terms of academic social positions, she holds multiple important academic affiliations in domestic professional societies and research institutions. She is an official member of the Neuroeconomic Management Professional Committee under the Chinese Society of Technology and Economics, as well as a member of the Brand Professional Committee of the Chinese Society of Business History. Meanwhile, she works as a professional researcher at the Group Behavior and Emergency Decision-making Research Base of Yanshan University and the Hebei Emergency Management Research Association, undertaking a series of provincial and university-level research projects and academic work. Her current research interests mainly focus on three core interdisciplinary fields, including emergency management, neurodecision-making, and neuromarketing. She devotes long-term academic efforts to exploring hum