Various residential electricity pricing strategies provide diverse methods for calculating consumption costs. Due to the existence of electricity company monopolies and single residential electricity pricing systems, residents of certain areas have no option but to accept the electricity pricing offered to them. Based on local residential electricity pricing strategies, a virtual electricity retailer (VER) mechanism is put forward. The proposed VER mechanism includes a pricing package plan (PPP), a consumption-based plan, an add-on plan, and an exclusive plan. A PPP optimization pricing model was established to maximize VER profits when taking into account income, allowances from sponsors, expenditures and customer savings. Finally, payment processes were designed under a fixed pricing system and a time-of-use pricing environment. This case study shows the impact of PPPs and the allowance and demonstrates that the model helps customers save electricity while maximizing VER profits.