The theorization of emotion receives considerable attention in contemporary tourism literature. Remarkably, existing studies largely ignore the operationalization of emotion in tourism research. Drawing on extant knowledge from psychology, marketing, and tourism literatures, this article describes methodological and theoretical concerns and provides guidance for selecting highly useful-for-the-context (HUFTC) emotion measures. To help researchers choose HUFTC measures, this study proposes a new model: Emotionapps. The article here highlights the need for tourism researchers to account for the complexities in measuring emotions and how such measurement impacts theory construction.

“Sustainable fashion”, also known as “eco fashion”, is a part of the growing design, manufacturing, and consumption philosophy and trend toward system maintainability. The goal of system maintainability is to create regularity which is supportable indefinitely in terms of human impact on the environment and social responsibility. Sustainable fashion is an alternative trend against fast fashion. The severe environmental damage that the fashion industry firms and consumers cause now is the main rationale for embracing sustainable fashion – following the petroleum industry, the fashion industry is the second largest cause of pollution worldwide. Specific sustainable fashion trends are identifiable that focus on nurturing the reduction of the pollution caused by fashion. These trends include innovative behavior by a growing number of firms and segments of fashion consumers. Relevant literature identifies specific sustainability topics requiring the most attention by firms in the fashion industry include the following top two: promoting sustainable fashion thinking and achieving ethical/responsible production is supply chains. Attention among scholars to the issue of how to accomplish sustainable fashion objectives is growing.