This study examined green packaging, environmental awareness, and willingness to pay for green products in consumers’ purchase decisions. A cross-sectional survey was employed in collecting data from 218 respondents in Ghana. Purposive sampling was used to select respondents for the study. The data were analyzed using SPSS software for descriptive statistics and partial least square structural equation modeling (PLS-SEM) to test our hypotheses. The study found that consumers’ environmental awareness had a positive and significant impact on green purchasing decisions. However, the impact of green packaging was not found to be significant on consumers’ purchase decisions in Ghana. The study further revealed that consumers’ willingness to pay for green products positively and significantly predicted consumer purchase decisions. Some recommendations are suggested for theoretical and managerial considerations.

The study examines the role of aesthetics in tourist satisfaction in the Ghanaian hospitality industry. The study is quantitative and cross-sectional in nature. A total of 5 tourist destinations and 350 tourists were selected using purposive sampling technique. Data for the study was gathered using self-reported questionnaires and analysed using Statistical Package for Social Sciences (SPSS). A total of 300 retrieved questionnaires representing 85.7 % of response rate was used for data analysis. The study results proved that the three main types of aesthetics that influence tourists' visitation to tourist destinations are visual product aesthetics, package aesthetics and taste aesthetics. The study also discovered that visual product aesthetics, package aesthetics and taste aesthetics had significant positive correlations with tourist satisfaction. Again, the results established that, aesthetic types (visual product aesthetics and package aesthetics) have significant positive impact on tourists' satisfaction whereas taste aesthetics has a negative effect on tourists' satisfaction. The Ghanaian hospitality sector should push creativity to new heights by ensuring that venues change their appearance and ambiance through the use of creative lights, music, and food setups, so as to often attract consumers and offer them a completely unique experience each time. The hospitality sector also need to provide more effective and dependable channels for user complaints, recommendations, and contributions, as well as consumer feedback systems. The study adds to literature on aesthetics and tourist satisfaction as well as contributes to the agenda towards tourist destination sustainability.

Purpose: The study investigated the mediating effect of competitive strategy and adaptive capability in the relationship between digital transformation and performance of small- and medium-scale enterprises (SMEs). Design/methodology/approach: The study sampled 362 SMEs selected through convenience sampling. A self-administered structured questionnaire was used to collect the data, while the partial-least square structural equation modeling (PLS-SEM) technique was employed for the data analysis using the SmartPLS v.4 software. Findings: Results show that digital transformation significantly influences performance of SMEs. Besides, the mediation analyses showed that both competitive strategies (low-cost and differentiation) as well as adaptive capability mediate the relationship between digital transformation and SMEs performance. Practical implications: The results underscore the importance and need for SMEs to align their digital transformation initiatives with strategic positioning to drive competitive advantage and enhance performance, given that digital transformation alone may not be enough to drive performance. Originality/value: The study is one of the first to provide evidence of the indirect effect of competitive strategies and adaptive capability in the relationship between digital transformation and performance in the context of SMEs, contributing to the broadening of knowledge in the field.

Most research findings in Ghana and all over the globe lay much emphasis on the technical knowledge of plastics; especially giving preference to the biodegradable over the synthetic/Single-Use plastics. Questionnaires were administered to about 200 respondents in the Ho Municipality out of which 163 responses were filled and returned. Results showed that of all the variables tested only Legislative Framework has a meaningful impact on the behaviour of Ho indigenes. Awareness level: (Synthetic Plastics and Biodegradable Plastics) as well as Attitudinal Change do not influence people’s behaviour when using plastics. Findings from this study are further discussed and recommendations were proffered to instil eco-friendly behaviour among people.

Most research findings in Ghana and all over the globe lay much emphasis on the technical knowledge of plastics; especially giving preference to the biodegradable over the synthetic/Single-Use plastics. Questionnaires were administered to about 200 respondents in the Ho Municipality out of which 163 responses were filled and returned. Results showed that of all the variables tested only Legislative Framework has a meaningful impact on the behaviour of Ho indigenes. Awareness level: (Synthetic Plastics and Biodegradable Plastics) as well as Attitudinal Change do not influence people’s behaviour when using plastics. Findings from this study are further discussed and recommendations were proffered to instil eco-friendly behaviour among people.