Shu Cole

Prof. Dr. Shu Cole

orcid

Research Focus & Metrics

Academic Career Length

19Years (2008-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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26 October 2009 in Journal of Vacation Marketing
Verified
Journal Article
Closed access
SCShu Cole
Shu Cole
HCH. Charles Chancellor
H. Charles Chancellor
The purpose of this study was to examine the impacts of a downtown festival’s attributes (programs, amenities and entertainment quality) on visitors’ overall experience, their levels of satisfaction and intentions to return. A theoretical model depicting the relationships among festival attributes, experience quality, overall satisfaction and revisit intention was examined using path analysis. The fi nal model suggests entertainment quality of the festival had the strongest impact on visitors’ overall experience at the festival, their satisfaction and intentions to return. All three festival attribute categories studied had direct impacts on visitors’ overall experience, but only entertainment quality directly contributed to visitor satisfaction and re-visit intention. Implications and limitations of the study were also discussed.

13 March 2018 in Sustainability
Verified
Journal Article
Open access
PDF file
CYChia-Pin Yu
Chia-Pin Yu
SCShu Cole
Shu Cole
CCCharles Chancellor
Charles Chancellor
Local residents play an important role in the process of sustainable development in tourism. Resident support for tourism development contributes to the health of tourism industry and successful community development. Therefore, it is in the best interest of local residents, the tourism industry, and tourists, that residents have a positive outlook on and positive experiences with tourism development. In order to understand resident support for tourism development from tourism impacts and community quality of life perspective within the rural communities of Orange County, Indiana, USA, this study has examined a proposed structural model which incorporates eight latent variables: (a) six types of positive and negative tourism impacts serve as exogenous latent variables; (b) tourism-related community quality of life (TCQOL) is proposed as the mediating variable; and (c) resident support for tourism development is the ultimate dependent variable. The results show that both sociocultural and environmental benefits contribute to the host community’s living experience. Economic and sociocultural benefits, negative sociocultural and environmental impacts, and TCQOL influence resident support for tourism development. This study identified specific tourism impacts that affect TCQOL and resident support for local tourism development. This study affirms that community quality of life (QOL) serves an effective predictor of support for tourism development.

18 July 2018 in Journal of Travel & Tourism Marketing
Verified
Journal Article
Closed access
SCShu Cole
Shu Cole
YZYe Zhang
Ye Zhang
WWWei Wang
Wei Wang
CHCheng-Ming Hu
Cheng-Ming Hu
Research is not conclusive about the factors that contribute to the lowered level of participation in travel of people with disabilities. Framed in self-determination theory, this study examines the perceived accessibility of the travel industry and leisure travel motivation as antecedents of travel participation using a sample of 258 individuals with mobility impairment. Results show that although respondents reported the highest level of intrinsic motivation, they mainly traveled for extrinsic reasons. Perceived accessibility of travel services has significant impacts on all types of motivations except introjected/external motivation, and amotivation mediates the impact of perceived accessibility on future travel intention.

1 December 2008 in Journal of Travel & Tourism Marketing
Verified
Journal Article
Closed access
CCCharles Chancellor
Charles Chancellor
SCShu Cole
Shu Cole
Travel pattern data collected from a rural county in western North Carolina, United States, was analyzed using a geographic information system. Travel pattern data are valuable to destination marketers as it highlights potential regional promotions and development partners. Geographic information systems (GIS) can easily display in map form spatially oriented concepts such as travel patterns and provides easy viewing of the data. The generated maps provided a clear indication of regions, counties, and towns that tourism promoters in the rural county may consider as potential marketing and development collaborators. Additionally, by modeling trip distances per travel pattern, potential new markets were identified.

1 January 2011 in International Journal of Tourism Sciences
Verified
Journal Article
Closed access
CYChia-Pin Yu
Chia-Pin Yu
HCH. Charles Chancellor
H. Charles Chancellor
SCShu Cole
Shu Cole
Tourism impacts studies have identified three major types of positive-negative tourism impacts that dynamically change residents’ life experiences and their evaluation of tourism development. This study examines three specific impacts, perceived social costs, environmental sustainability, and perceived economic benefit, to determine their effects on resident perceived quality of life. The results indicate that the social cost dimension has no significant effect on resident quality of life, however both environmental sustainability and perceived economic benefit dimensions significantly affect resident quality of life.

12 January 2017 in Journal of Travel Research
Verified
Journal Article
Closed access
WWWei Wang
Wei Wang
SCShu Cole
Shu Cole
JCJoseph S. Chen
Joseph S. Chen
This essay explores the recent phenomenon associated with tourists’ adaptability to new services driven by technologies and proposes the concept of tourist innovation as the theoretical underpinnings describing tourists’ adaptability to novel services. To glean the underlying concept of tourist innovation, a series of in-depth personal interviews are deployed. An online survey containing 40 indicators representing the innovation dimensions is distributed that gathers 524 useable responses from air travelers. In the data analysis, a parsimonious model derived from a confirmatory factor analysis validates a four-dimensional solution: (1) novelty seeking, (2) vigilance, (3) hedonic experience seeking, and (4) social distinctiveness. This scale is explained by 10-item tourist innovation measurement, wherein the validity of the resultant scale is achieved.