In this letter we present a convenient way of controlling the direction of the uniaxial magnetocrystalline anisotropy in arrays of electrodeposited hcp Co nanowires. Combining electron microscopy and ferromagnetic resonance measurements, it is shown that using an appropriate pH of the electrolytic solution, the hcp c axis can be oriented parallel or perpendicular to the wires axes simply by changing the deposition current density or deposition rate. This reorientation of the c axis leads to a drastic change in overall magnetic anisotropy as the crystal anisotropy either competes for perpendicular oriented c axis or adds to the shape anisotropy for parallel oriented c axis.