Sustainable development is a subject of study and consideration by scientists and policymakers, especially the sustainable development of the night-time economy. The night-time economy refers to the various economic activities and businesses that primarily operate during the evening and night hours, typically from 6 p.m. until early morning. It includes a diverse range of sectors such as entertainment, dining, hospitality, and nightlife, with establishments such as bars, clubs, restaurants, theaters, and live music venues playing a significant role. The development of the night-time economy refers to the process of managing and promoting the growth of economic activities during the evening and night hours in a manner that balances economic, social, and environmental considerations. Therefore, the paper aimed to identify the factors affecting the night-time economy in Hanoi to achieve the sustainable development of this economy. The paper processed and analyzed the data using SPSS Statistics 26.0 software. The quantitative study included (1) testing the suitability of the scale for the variables using Cronbach’s alpha, (2) analyzing the EFA factors to check the convergence of the observed variables and the separation between the independent variables, (3) checking the correlation to evaluate the problem of multicollinearity of the model, and (4) performing regression analysis to evaluate the impact of the factors on night-time economic development in Hanoi City. The empirical results showed that the variables positively impacted night-time economic development in Hanoi. However, the study found differences in the levels of their impact. Among the four factors, factor 3 (promotion and sharing) had the strongest impact on night-time economic development, followed by factor 2 (city infrastructure and safety), factor 1 (institutions and environment), and factor 4 (nature and resources). The empirical results will help policymakers promote the sustained development of the night-time economy in Hanoi, Vietnam.

The topic of digital environmental, social, and governance (DESG) is playing a key role in attracting increasing interest among managers, which can be realized as a vital strategic movement for sustainable business practices in the contemporary digital era. As a result, this study investigates the impact of DESG factors on consumer purchase intention (PUIN), considering the mediating role of electronic word of mouth (eWOM), brand equity (BEU), and the moderating role of customer knowledge. This relationship was examined through a survey of 612 participants. Structural equation modeling (SEM) analysis indicated that the model fits well with the research data, confirming the significant influence of DESG on shaping PUINs. The study also verifies the mediating role of eWOM and the moderating role of customer knowledge within the Vietnamese context. Interestingly, the findings reveal that DESG affects PUIN both directly and indirectly through eWOM. These insights provide policymakers with suggestions to enhance consumer PUINs in the digital era and offer marketers strategies to increase the consumption of products and services.

In this study, we aimed to identify the factors affecting the night-time economy in Hanoi to achieve the sustainable development of this economy. We surveyed four selected groups of subjects: people, tourists, business establishments, and managers in Hanoi City, in which tourists were nationwide but have been on a night tour in Hanoi. We chose a nonrandom convenience sample. With the above sample size, the number of respondents was insufficient, so we selected districts with potential for night economic development including Hoan Kiem, Tay Ho, Dong Da, Nam Tu Liem, Ha Dong, and Gia Lam. We obtained 463 usable surveys. We processed and analyzed the data using SPSS Statistics 26.0 software. Our quantitative study included: (1) testing the suitability of the scale for the variables using Cronbach’s alpha, (2) analyzing the EFA factors to check the convergence of the observed variables and the separation between the independent variables, (3) checking the correlation to evaluate the problem of multicollinearity of the model; , and (4) performing regression analysis to evaluate the impact of the factors on night-time economic development in Hanoi City. The results showed that the variables positively impacted night-time economic development in Hanoi, but we found differences in the levels of their impact. Among the four factors, factor 3 (promotion and sharing) had the strongest impact on night-time economic development, followed by factor 2 (infrastructure and safety), factor 1 (institutions and environment), and factor 4 (nature and resources.)

Since initiating market reforms, Vietnam has experienced impressive growth, elevating it to middle-income country status. However, following the 2009 global financial crisis and the Covid-19 pandemic, the pace of Vietnam’s economic expansion has slowed. There are growing concerns that Vietnam may be at risk of falling into the middle-income trap, including: i) a deceleration in growth and an increasing risk of falling behind; ii) low labor productivity, which is increasingly lagging behind other nations; iii) low Total Factor Productivity (TFP); iv) inefficient use of capital; and v) slow progress in economic restructuring. To avoid the middle-income trap, Vietnam must adopt policies that promote new drivers of growth required in the era of nation’s rise in parallel with the digital era, the era of innovation and creativity. This article explores the general concept of the middle-income trap, examines the specific challenges Vietnam faces, and proposes strategies to help the country overcome current obstacles.

This study aims to determine the impact of Digital ESG (DESG) including Digital Environmental, Social, and Governance on consumer purchase intention through the mediating role of the EWOM. These relationships are confirmed with 721 people who participated in our survey. The results of SEM analysis not only show that the model fits well with research data but also verify the significant influence of DESG in forming the consumers’ intentions. The results also validate the mediating power of the EWOM in the Vietnam context. Surprisingly, the results show that DESG has both a direct impact on consumer purchase intention as well as an indirect impact through electronic word of mouth (EWOM). These findings help policymakers make necessary suggestions to promote consumer purchase intention in the digitalization era.