Based on evidence from nine countries (UK, Belgium, France, Germany, Italy, Poland, Croatia, Slovenia, and Ireland), this special issue analyses the fabrics of farm tourism in Europe. It identifies two main development trends: on one hand, a small scale and dispersed activities, at the other hand a product in response to tourist market demand. A brief overview of existing farm tourism practices in the European rural areas indicated an interesting interface between the forms and dimension of farm tourism embeddedness in local environment and at the same time, the ways and range of internationalization of farm tourism business