In recent years, with the rapid change of people’s health concept, health and wellness tourism has shown a vigorous development trend. However, existing literature has been lacking on travelers’ behavioral intentions, influenced by their motivation in health and wellness tourism. To fill in this gap, we designed scales of tourists’ behavioral intention and motivation in health and wellness tourism and investigated the aforementioned effects, with a sample of 493 visitors who have traveled in health and wellness tourism. Factor analysis and structural equation models were applied to explore the relations among motivation, perceived value, and behavioral intention in health and wellness tourism. The results indicate that health and wellness tourists’ motivation significantly positively predicts their behavior intentions. Travelers’ perceived value of health and wellness tourism significantly partially mediates the associations between their behavioral intention and escape motivation, attractive motivation, environmental motivation, as well as interpersonal motivation. No empirical evidence supports the mediating role of perceived value in the correlation between consumption motivation and behavioral intention. Health and wellness tourism industries are encouraged to meet the intrinsic motivation of travelers and make them perceive the value of this kind of tourism, which in turn promotes tourists’ choice, evaluation, and satisfaction of health and wellness tourism.

黄方1，刘倩2，李威1,* 1.黄冈师范学院教育学院，湖北黄冈； 2.黄冈市明珠学校，湖北黄冈 摘要：随着基础教育课程改革的不断深化，黄冈市M校积极探索科普教育的新模式，开发了“微生物” 科普校本课程，构建起“生命奥秘解码、生态功能探究、社会议题工作”三大课程体系；通过“活动导向”课程目标、“螺旋式”课程结构和系统性课程评价的实施路径，取得初步成效。为了进一步提升科普校本课程开发的质量，还需“强化课程实践关联、融合综合学科知识、强化师资队伍培育”等手段， 打造具有地方特色、符合学生发展需求的高质量微生物科普校本课程。