This paper takes Taoxichuan Cultural and Creative Street as a case study. It explores how enterprises activate the value of “industrial heritage” resources and achieve sustainable development from the perspective of affordance theory. Research findings indicated that: (1) the creation of a culturally recognized context performs a vital role in activating the industrial heritage; (2) the evocation of industrial heritage resources is a dynamic process from the realization of fundamental values to the actualization of high-level values; and (3) the evoked industrial heritage resources can achieve sustainable corporate development. Additionally, the research findings provide reference for enterprises to realize high-level values of industrial heritage resources by creating contexts to transform them into sources of innovation in the post-pandemic era.

Despite the increasing use of information and communications technology (ICT) by enterprises engaged in industrial heritage, the academic community lacks sufficient understanding of how ICT enables the sustainable development of industrial heritage. This article fills this gap by analyzing the application of ICT by Taoxichuan Ceramic Art Avenue (the Company) to promote its organizational innovation and achieve the sustainable development of industrial heritage. To start with, the authors conceptualized the two stages, adaptive change, and breakthrough change, of ICT-induced organizational changes in industrial heritage. Secondly, they extended the research of affordance from the technical field to the social theory field and proposed the concept of organizational affordance. Finally, the authors provided suggestions for future research to employ organizational affordance to deepen our understanding of relevant fields.