Antonio Mileti (PhD in Law and Economics) is Assistant Professor of Business Management and Marketing at the University of Salento (Lecce, Italy) and Research fellow at the University of Bari (Italy). He holds a Master of Science (Master Recherche) in Marketing from CUOA (Vicenza, Italy), and a Ph.D. in Law and Economics at the University of Bologna. His primary research interests are determinants of purchasing intention and consumer behaviors, with a special focus on neuromarketing and sentiment analysis. Dr. Mileti has contributed in several national and international conferences and has published a number of articles in major referred journals.