The objective of the research was to examine and analyze the articles that address public tourism policies in specialized magazines at a global level, with the aim of knowing through comparative public policies, alternative solutions in a post-pandemic scenario. Regarding the methodology, articles were selected whose titles presented one or more keywords that referred to the disease "Covid-19" and "public tourism policies" in Spanish and English. To process the information, the content analysis technique was used. The results showed that the place and space occupied by tourism public policies in the main tourism magazines is scarce and not seen as a management tool for the sector. The conclusion emphasized the lack of clarity regarding the methodology used in the articles and the scarce proposal of public policies that were implemented in situations of health crises, epidemics, wars, etc. For the rest, the following questions served as a guide for the analysis: 1) What is the role of governments in the tourism sector? and, 2) What public policies did governments implement in similar situations such as the current health crisis?

Actualmente, el citybranding identifica los valores de una ciudad, así como fortalece la identidad con el aspecto físico, creando una imagen social, generando beneficios en la óptica empresarial, políticas turísticas y gestión de destinos urbanos. El objetivo del estudio es conocer la percepción de la imagen de Sullana para la construcción de una marca ciudad. La investigación es descriptiva, no experimental, de campo y transversal con enfoque cuantitativo. Se optó por un muestreo probabilístico aleatorio simple, estando la muestra conformada por 385 residentes de la provincia de Sullana-Perú. El estudio señala como elementos significativos la Plaza de Armas de Sullana con un 28,6%, el Rio Chira con un 25,7% y la Iglesia Matriz de Sullana un 20,5%. Asimismo, el 42,3% asocia a la provincia como ciudad acogedora, el 30,4% a sus lugares turísticos y el 25,7% a la gastronomía. “La perla del Chira” es la frase que identifica a la provincia según la opinión de los participantes. Entre los atributos percibidos se encuentra la gastronomía (85,5%); las tradiciones, costumbres y danzas (79,2%); la naturaleza (75,3%), y como ciudad exportadora un 85,2%. No obstante, existe una percepción poco favorecedora que la provincia de Sullana sea una ciudad limpia, ordenada y segura.

Access to the labor market by graduates of the National University of Moquegua is limited by a wide range of socioeconomic and cultural factors. The study aimed to develop a multivariate model to identify the socioeconomic and cultural factors that influence labor insertion of graduates of the National University of Moquegua, 2019. The type of research according to its purpose was basic and the non-experimental cross-sectional design, with a stratified random sample with proportional allocation with a significance level of 5% and a sampling error of 7%. The data collection technique was the survey and two validated and reliable instruments were applied. The population consisted of 537 graduates, with a sample of 121 graduates from six Professional Schools. The results of the application of logistic regression models indicate that the employment status (Wald = 21.179 and p-value = 0.000), basic electricity services (Wald = 4.567 and p-value = 0.033), the preference for movies (Wald = 6,136 and p-value = 0.013), and the communications media: TV and radio (Wald = 4.962 and p-value = 0.026) significantly influence the labor insertion of graduates of UNAM. It is concluded that both the working condition, electricity services, the preference for movies and communication media like TV and radio significantly influence the labor insertion of graduates of the National University of Moquegua.