In recent years, digital feminism has been prominent in the international public sphere and the massive release of individual testimonies of violence against women has had an important presence on social media. In Spain, the reaction to the judicial sentence of the La Manada case, which only convicted the five men accused of abuse, rather than rape, provoked a public outrage that was negotiated on social networks and was later displayed in mass demonstrations across the country. The aim of this study is to analyze the reaction that took place on Twitter on the day of the ruling of the sentence (26 April 2018) and how the dominant frames were initiated and stabilized on Twitter. With a sample of almost 500.000 tweets, the posts achieving most retweets per hour and the most salient media objects (including hashtags, visual content and links) have been analyzed based on the framing theory. Media objects have been explored through flowcharts allowing the visualization of the evolution of the dominant messages. The results show a hegemonic conversation on Twitter against the ruling of the court with a high presence of feminist demands. Furthermore, the analysis of the evolution of the main frames shows that the different Twitter affordances allow rapidity in the negotiation of the dominant messages. This paper contributes to the understanding of the articulation of framing from a complex perspective including media objects such as images and URLs that broaden the layers of meaning of the Twitter discourse on collective actions.

After the death of Masha Amini at the hands of the Iranian Morality Police for not wearing the hijab, in accordance with what they considered appropriate in September 2022, a social media campaign called “Hair for Freedom” was sparked on different platforms, with videos of women cutting their hair in protest over Iranian women’s rights and Amini’s death. This paper analyzes whether this digital feminist movement enacted an interreligious dialogue (IRD). Based on content analysis and topic modeling of the publications retrieved from three major platforms, Twitter, Instagram, and TikTok, the results indicate that this was mainly a Western movement focused on women’s bodies as a political symbol in authoritarian Islamic regimes and has not achieved an IRD since most social media posts reproduced the hashtag #HairForFredom without opening a religious discussion. As observed in other digital movements, conclusions indicate that social media activism does not offer an opportunity to engage in dialogues to enlighten the public sphere. On the contrary, the focus appears to provide users with the opportunity to enhance their reputation by engaging in popular social media campaigns that promote social change.

This article aims to analyse how Netflix uses social media to generate a dialogue between the local and transnational layers of television, to position its brand and curate content in domestic markets. Within the frame of transnationalism, a cross-cultural comparative study has been conducted in three different local European markets: the United Kingdom, Spain and the Nordic region. The results show the negotiation between transnationalisation and the needs of local cultural distinctiveness through language adaptation, emphasis on in-house original US flagship productions, the overrepresentation of original local content and use of cultural references at different levels.

La violencia de género es un problema global pero con realidades más cruentas en ciertas regiones y países. Este es el caso de México en el que mueren 7 mujeres cada día. Ante este escenario y como respuesta a la incapacidad gubernamental para resolver esta violación constante a los derechos humanos de las mujeres en los últimos años se han realizado diferentes acciones de lucha política para erradicar esta violencia. En algunos casos dinamizadas por las instituciones gubernamentales y mayoritariamente desde la sociedad civil organizada. Partiendo de la concepción de que Internet y las redes sociales son herramientas fundamentales del activismo y de la lucha feminista del siglo XXI, este estudio tiene como objetivo, desde una perspectiva crítica, analizar el uso y valoración que hacen de Facebook las asociaciones que luchan contra la violencia de género en México. A través de una metodología cuantitativa hemos obtenido un mapa descriptivo de las páginas activas de Facebook sobre esta temática. Con la parte cualitativa, realizando entrevistas en profundidad a asociaciones de activistas que usan la red social, hemos identificado las dinámicas de apropiación y usos de la plataforma. Nuestros resultados indican que las entidades usan Facebook de una forma poco crítica pero consiguen tener impacto contra la lucha de género ya que se convierte en una plataforma que crea una noción de sororidad y es percibida como asequible y cercana donde las mujeres se sienten seguras para denunciar casos de violencia.