A primary way to signal gender differences starting in infancy is via a clothing color cue (pink is for girls, not boys). We examined whether a violation of this seemingly innocuous gendered prescription would lead to differential decision making regarding infants' health and well being. In Experiment 1, participants were given an adaptation of the Asian Disease Problem (Tversky & Kahneman, 1981) describing a flu outbreak expected to affect male infants, who were dressed in pink or blue. Participants tended to choose the risk-averse treatment for boys in blue, consistent with Tversky and Kahneman's theorizing and findings. In contrast, participants tended to opt for the risk-taking treatment for boys in pink, consistent with research highlighting people's tendency to place lower subjective value on the lives of individuals who belong to socially devalued groups. Experiment 2 ruled out a possible expectancy effect with a different natural category. We discuss the reification of clothing color for demarcating masculinity as a societal attempt at policing gender and situate the findings in a cognitive consistency framework.

We offer novel evidence that a Black man appears lighter in the mind’s eye following a counter-stereotypic prime, a phenomenon we refer to as skin tone memory bias. In Experiment 1, participants were primed subliminally with the counter-stereotypic word educated or with the stereotypic word ignorant, followed by the target stimulus of a Black man’s face. A recognition memory task for the target’s face and six lures (skin tone variations of ±25%, ±37%, and ±50%) revealed that participants primed with “educated” exhibited more memory errors with respect to lighter lures—misidentifying even the lightest lure as the target more often than counterparts primed with “ignorant.” This skin tone memory bias was replicated in Experiment 2. We situate these findings in theorizing on the mind’s striving for cognitive consistency. Black individuals who defy social stereotypes might not challenge social norms sufficiently but rather may be remembered as lighter, perpetuating status quo beliefs.

We offer and test a brief psychosocial intervention, Speaking Truth to EmPower (STEP), designed to protect underrepresented minorities’ (URMs) intellectual performance and safety in science, technology, engineering, and math (STEM). STEP takes a ‘knowledge as power’ approach by: (a) providing a tutorial on stereotype threat (i.e., a social contextual phenomenon, implicated in underperformance and early exit) and (b) encouraging URMs to use lived experiences for generating be-prepared coping strategies. Participants were 670 STEM undergraduates [URMs (Black/African American and Latina/o) and non-URMs (White/European American and Asian/Asian American)]. STEP protected URMs’ abstract reasoning and class grades (adjusted for grade point average [GPA]) as well as decreased URMs’ worries about confirming ethnic/racial stereotypes. STEP’s two-pronged approach—explicating the effects of structural ‘isms’ while harnessing URMs’ existing assets—shows promise in increasing diversification and equity in STEM.

The underrepresentation of minority students in the sciences constrains innovation and productivity in the U.S. The SF BUILD project mission is to remove barriers to diversity by taking a “fix the institution” approach rather than a “fix the student” one. SF BUILD is transforming education, research, training, and mentoring at San Francisco State University, a premiere public university that primarily serves undergraduates and ethnic minority students. It boasts a large number of faculty members from underrepresented groups (URGs), including many of the project leaders. These leaders collaborate with faculty at the University of California San Francisco (UCSF), a world-class medical research institution, to implement SF BUILD. Together, the campus partners are committed to creating intellectually safe and affirming environments grounded in the Signaling Affirmation for Equity (SAFE) model, which is based on robust psychosocial evidence on stereotype threat and its consequences. The SAFE model dictates a multilevel approach to increasing intent to pursue a biomedical career, persistence in STEM fields, and productivity (e.g. publications, presentations, and grants) by implementing transformative activities at the institutional, faculty, and student levels. These activities (1) increase knowledge of the stereotype threat phenomenon; (2) affirm communal and altruistic goals of students and faculty to “give back” to their communities in classrooms and research activities; and (3) establish communities of students, faculty and administrators as “agents of change.” Agents of change are persons committed to establishing and maintaining SAFE environments. In this way, SF BUILD advances the national capacity to address biomedical questions relevant to communities of color by enabling full representation in science. This chapter describes the theoretical and historical context that drive the activities, research and evaluation of the SF BUILD project, and highlights attributes that other institutions can use for institutional change. While this paper is grounded in psychosocial theory, it also provides practical solutions for broadening participation.