Under the dual pressure of energy transformation and environmental protection, how to use the innovative network and enhance technical innovation (TI) are significant problems for new energy vehicle (NEV) enterprises in China. Based on the patent data of China’s NEV industry from 2001 to 2022, combined with the logical framework of “Patent Analysis—Network Evolution—Empirical research”, this study deeply discusses the influence of enterprises’ innovative network on TI. It is shown that there is an inverse U-relationship between the cooperation breadth of the enterprises, and that the appropriate cooperation breadth favors TI. At the same time, structural holes, knowledge diversity and technical value have a significant positive impact on TI. In addition, the study performs a series of robustness tests and heterogeneity checks. The conclusions are conducive to further improving the study of the relationship between innovative networks and TI, which is important both theoretically and practically for promoting the energy transformation of automotive enterprises.

Purpose: The role of inventors' creativity is crucial for technological innovation within enterprises. The mobility of inventors among different enterprises is a primary source for companies to acquire external knowledge. The mechanism of “learning-by-hiring” is widely recognized by companies. Therefore, it is important to determine how to allocate network resources to enhance the creativity of inventors when companies hire mobile inventors.Design/methodology/approach: The study suggests an analytical framework that analyzes alterations in tie strength and structural holes resulting from the network embeddedness of mobile inventors as well as the effect of the interaction between these two variables on changes in inventor’s creativity after the mobility. In addition, this paper examines the moderating impact of cognitive richness of mobile inventors and cognitive distance between mobile inventors and new employers on the correlation between network embeddedness and creativity.Findings: This study found that: (1) The increase of tie strength has a significant boost in creativity. (2) Increasing structural holes can significantly improve the creativity of mobile inventors. (3) When both the tie strength and the structural holes increase, the creativity of the mobile inventors significantly increases. (4) It is important to note that when there is a greater cognitive distance, stronger tie strength promotes the creativity of mobile inventors. Additionally, cognitive richness plays a significant role in moderating the relationship between changes in structural holes and the creativity of mobile inventors.Originality/value: These findings provide theoretical guidance for firms to effectively manage mobile inventors and optimize collaborative networks within organizations.

In order to resolve the paradox of “high cultural value, low market conversion” and the homogenisation dilemma of cultural and creative products markets, this study proposes an extended analytical framework for cultural and creative products, based on the theory of Customer Perceived Value. The study systematically examines the impact of consumer perceived value on purchase intention from six dimensions: functional quality value, function price value, emotional value, social value, perceptual innovation, perceptual cultural, customer satisfaction, and purchase intention. A questionnaire survey of consumers at the Shaanxi Provincial Museum was conducted, yielding 333 valid responses. These responses were analysed using structural equation modelling. The study revealed that functional quality value, function price value, emotional value, and perceptual innovation all significantly positively influenced customer satisfaction, indirectly driving purchase intent through the full mediation effect of satisfaction. However, the impact of social value did not reach statistical significance. This research challenges the conventional limitations of traditional perceived value models, unveiling a chain mechanism in cultural and creative consumption: The sequence of events leading to the formation of purchase intent is as follows: first, the customer must perceive the value of the product; second, they must be satisfied with this perception. The findings provide a theoretical basis for understanding the pivotal role of cultural value in the transformation of cultural phenomena into market behaviour. The practical implications of this theory suggest that the development of cultural and creative products should move beyond the simple accumulation of symbols. By innovatively designing cultural elements to enhance their perceptibilities and leveraging narrative experiences to improve cultural interpretability, products can strengthen practical functionality and emotional resonance while simultaneously boosting consumers cultural identity and appreciation of innovation. This approach has been demonstrated to effectively activate purchase intent.