The goal of this paper is to further elaborate a new concept for value creation by decision support services in industrial service ecosystems using digital twins and to apply it to an extended case study. The aim of the original model was to design and integrate an architecture of digital twins derived from business needs that leveraged the potential of the synergies in the ecosystem. The conceptual framework presented in this paper extends the semantic ontology model for integrating the digital twins. For the original model, technical modeling approaches were developed and integrated into an ecosystem perspective based on a modeling of the ecosystem and the actors’ decision jobs. In a service ecosystem comprising several enterprises and a multitude of actors, decision making is based on the interlinkage of the digital twins of the equipment and the processes, which is achieved by the semantic ontology model further elaborated in this paper. The implementation of the digital twin architecture is shown in the example of a manufacturing SME (small and medium-sized enterprise) case that was introduced in. The mixed semantic modeling and model-based systems engineering for this implementation is discussed in further detail in this paper. The findings of this detailed study provide a theoretical concept for implementing digital twins on the level of service ecosystems and integrating digital twins based on a unified ontology. This provides a practical blueprint to companies for developing digital twin based services in their own operations and beyond in their ecosystem.

As digital twin configurations depend on their use case, there is a need for research on how companies can select the capabilities and appropriate level of sophistication to deploy digital twins in practice successfully. This study investigated the properties and characteristics of digital twins described in academic literature. It summarized them in a taxonomy, which was subsequently used to code and examine 90 definitions of companies. For the analysis, both supervised and unsupervised methods were applied. The results show that researchers focus more on technological requirements when defining digital twins, while companies use more value-based properties that are not included or not precisely delineated in academic reviews. Therefore, an application-oriented definition is proposed to bridge this gap and complement the taxonomy. This study thus contributes to the discussion and forming of an application-oriented and shared understanding of the digital twin concept in research and practice.

The internet of things, digital twins of smart connected products, and thereby enabled smart services are topics of great interest and have been gaining traction for many years. However, many questions concerning the application-oriented usage of digital twins still need to be scrutinized. Therefore, this paper examines the question of an application-oriented framework for value creation with digital twins using design science research approaches. A conceptual reference framework is presented based on earlier research and iteratively developed within workshops with three companies. The framework incorporates primary dimensions of external and internal value creation and data resources. Further, it discusses the product life cycle, the real-world counterpart, value creation in the ecosystem, and the generational aspect of the digital twins. Furthermore, applying the framework to a use case with an industrial research partner helps to show the contributions to the industrial sector. The framework provides utility to practitioners as a means of creating a common sense in interdisciplinary teams, communicating digital twin projects to internal and external stakeholders, and as a toolbox for specific challenges concerning digital twins. In addition, the framework distinguishes itself from existing approaches by including the service ecosystem and its actors while considering the principles of product life cycle management. Therefore, using the framework in other use cases will test the approach on different industries and products. Furthermore, there is a need to develop approaches for implementing and developing an existing case.